As the year draws to a close and we all focus on maximizing revenue during the holiday shopping season, we can't forget to start looking forward to the first quarter of 2019. As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA...
As Influencers continue to cross over into Affiliate Marketing, the focus is being placed on how best we can all work together to continue strengthening the Performance Marketing industry. This past Monday, September 17th, the PMA hosted the Influencer Marketing vs. Affiliate Marketing webinar. This...
Influencer marketing has been taking off for years but recently has been crossing over more and more with affiliate marketing. As a result, many of us are left wondering how best we can all work together. The Industry Advancement Council has assembled a panel of PMA...
Before the GDPR Webinar was held, the PMA hosted the New & Non-Traditional Affiliate Publisher Models Round Table on March 28th. The Round Table was organized and moderated by Tricia Meyer, owner of Sunshine Rewards and the PMA’s Executive Director. Panelists included: Sarah Beeskow Blay, Vice...
In light of the recent decision in South Dakota v. Wayfair, we will be holding a round table call for PMA members who would like to discuss the opinion itself, changes since the opinion, and potential upcoming changes to the affiliate marketing industry as a...
PMA members can attend a free webinar on new and non-traditional publisher/affiliate models. Hear from the networks best practices on finding and working with these types of affiliates. ...
Expanding an affiliate program globally isn’t simply a matter of replicating existing practices in a new country. In fact, there are many cultural differences, nuances and regulations you may be unfamiliar with that need to be taken into account. To share best practices for expanding your...
