Over the last couple of months, the PMA's Industry Advancement Council has been having some terrific conversations about publishers increasingly moving up and down the "funnel" (also sometimes called the customer "journey"). Out of those conversations came the idea for a webinar that would focus...
Last year the PMA had a terrific experience at PI LIVE in Miami, and we are getting ready to do it all over again. We're gearing up for PI LIVE USA April 16-18! As a reminder, PMA members are eligible for free passes to the conference...
In case you misssed it, you can now watch the replay of our recent webinar, BNPL's Impact in Affiliate, on LinkedIn. The latest PMA Industry Survey found that 37% of "Technology Partner" affililate spend was classified as Buy Now Pay Later (BNPL). That represented less than...
Part 1, What happened? As most of you know, the Federal Communication Commission published the final rule changing the definition of consent in January 2024. The final version changed the deadline from 6 months to comply to 12 months. While an extra six months sounds pretty...
PMA Member Affiverse will soon be holding the AMPLIFY Summit on March 19th and 20th, and the PMA is excited to be participating! In addition to having a booth at the virtual conference, a number of our members will be speaking including: Laurie Cutts, Everflow Adam Riemer,...