Everyone knows that the FTC Endorsement Guides are a subject near and dear to my heart. As a lawyer-turned-affiliate marketer, they stand at the intersection of my two careers. It turns out, I'm not the only one who loves to study and discuss them--especially when...
Everyone is talking about ChatGPT these days, but we would like to talk about AI and affiliate marketing specifically. Save the date for a webinar on Thursday, April 20, at 2pm Eastern time with the PMA Compliance Council and special guest PMA member Eric Nagel....
What's old is new again, even in affiliate marketing. Over the last year, the Performance Marketing Association has engaged in a great deal of discussion over the resurgence of browser extensions and toolbars. (see video Affiliate Toolbars and Browser Extensions: Friend or Foe?) After months of...
On May 19, the FTC released proposed changes to the “Guides Concerning the Use of Endorsement and Testimonials in Advertising”, which are now open to public comment. If enacted they would impact affiliate marketing activities, as these changes pertain in large part to the use...
I'm happy to announce two new council chairs joining the PMA. Rebecca Stern, Partner Compliance, ShareASale, is assuming the role of Compliance Council Chair. Rebecca joined ShareASale in 2019 following her time as a Fraud Prevention Specialist at cleverbridge, an e-commerce company in the software industry. At ShareASale she is the main...
I am pleased to announce the appointment of two new chairs to our PMA Councils. Van Chappell, GM of BrandVerity, will be leading our Compliance Council. Van (re)joined BrandVerity in 2019. He was the first sales executive back in the early days of BrandVerity -...
In April 2021, the Federal Trade Commission asked Congress to pass legislation reviving the agency’s authority to return money to consumers harmed by law violations and keep illegal conduct from reoccurring. Testifying on behalf of the Commission, Acting FTC Chairwoman Rebecca Kelly Slaughter told a subcommittee...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing important updates for 2021 and how to make sure your sites are prepared. Join us for a round table discussion entitled Update Your...
President Biden is beginning to give some visibility into the changes he intends to make to the departments that enforce the laws that most closely impact performance marketing. His approach is first becoming clear at the two agencies most closely tied to performance marketing: the...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how new changes to the California privacy laws impact our industry. Join us for a round table discussion entitled Round Table Series: California Consumer...
On January 1st, the nation’s most comprehensive privacy law goes into effect. The California Consumer Privacy Act (CCPA) promises to significantly change how personal information is collected and shared in the United States. While the law and its accompanying regulations are very...
From the European Union General Data Protection Regulation (GDPR) and the Cambridge Analytica controversy, to California’s GDPR-like privacy law and other state legislative efforts, the year 2018 brought an unprecedented focus on consumer privacy, big data and compliance. Several states have either passed or bolstered cybersecurity...