Last week we posed the question via Facebook, “why do you love performance marketing?” We received some heartfelt stories of how performance marketing has changed, improved, and enriched the lives of people in our industry.We were so inspired by the stories we received as part...
February is all about love and the heart. So, we thought it was good time to spread the love for performance marketing with a campaign that gives you, our members, the chance to tell the world why you love performance marketing. Thereare two ways to participate....
Welcome to the PMA Industry Report. PMA Board of Directors member, Lisa Picarille, hosts this episode which includes Publisher Recruitment Council Members Carrie Rocha of Pocket Your Dollars and Carrol Lee of Schaaf-Partner Centric.The discussion centers on PMA Publisher Recruitment Council and goes in-depth on...
“Operation Full Disclosure” Underscores Importance of Compliant Advertising PracticesDuring the last quarter of 2014, the Federal Trade Commission sent warning letters to more than 60 companies that allegedly failed to make adequate disclosures in their television and print ads. Referred to as “Operation Full Disclosure,”...
The Performance Marketing Association is once again holding its CEO & Founders Cocktail Hour at Affiliate Summit West 15 in Las Vegas.This event is intended for founders, CEOs,and senior leadership of performance marketing organizations and provides an amazing opportunity to network with some of the...
We are reviving the PMA Industry Report. Yes, we are back. This episode features Tricia Meyer, Founder and CEO of SunshineRewards.com and Secretary for the Performance Marketing Association’s Board (https://thepma.org/our-board/) of Directors, along with Lisa Picarille, an Online Content Strategist and PMA Board member. The...
There has always been a large emphasis on search marketing, often just referred to as "Search" in the Performance Marketing Industry. As such, anything that relates to how search engines are ranking certain websites, or in this case - where consumers are conducting their searches...
As the results come in from Black Friday and Cyber Monday, most notably the report from comScore indicating that Monday was the heaviest online spending day to date, the Performance Marketing Association (PMA) gathered results from around the industry to highlight the importance of the...
The Performance Marketing Association’s Offers and Rewards Council Industry Champion Member Offers.com last week released a survey that nearly 90 percent of online shoppers will look for coupons and sales online before making a purchase this season.More than one-third of Americans plan to shop online...
Tired of seeing too many promotional posts in your news feed? Facebook is making changes and we have industry experts weighing in on how these changes will affect marketers going forward.via: www.facebook.comFor background, I highly recommend you read the official release from Facebook here...
Over 200,000 US-based businesses and individuals make their living in the performance marketing industry. The Performance Marketing Association (PMA) is a non-profit organization dedicated to promoting and protecting the community of performance marketers and empowering them to grow their businesses responsibly. Since 2008, the PMA has worked diligently to advocate on behalf of the performance marketing industry in the United States.
With your Corporate Membership, your company is poised to make meaningful contributions in the Performance Marketing Industry. This level offers many networking opportunities, as well as the ability to engage in the ongoing discussions within our industry.
In case you missed it, here’s a look at the top storylines in performance marketing that we’ve been following this week.