For the last two years, the Performance Marketing Association has been working to bring together key industry players to conduct an industry-wide survey focused on the size of affiliate marketing in the United States. Working with PricewaterhouseCoopers (PwC), we were able to produce a whitepaper...
For more than 20 years, those on the inside of the performance marketing industry understood well the value of the channel. Executing on client strategies, seeing results every day, studying success tactics and scaling them, working the advertiser side and the publisher side and bringing...
The Industry Advancement Council, chaired by Choots Humphries, co-founder of LinkConnector, has been hard at work revising one of the PMA's most downloaded resources--the Performance Marketing Glossary. The Performance Marketing Glossary's 2019 update includes over 250 terms, acronyms, and abbreviations used in affiliate marketing. Examples...
One of the questions the PMA is asked most frequently is "How big is Affiliate Marketing in the United States?" Over the next couple of months, we hope to be able to answer that question along with other questions about ad spend across publisher types...
The PMA is looking forward to another great Affiliate Summit. Whether you are a current member wanting to catch up or a prospective member wanting more information, meet with us in Las Vegas. PMA Networking Cocktail Brunch Our usual member networking event will be held Sunday, January...
As the year draws to a close and we all focus on maximizing revenue during the holiday shopping season, we can't forget to start looking forward to the first quarter of 2019. As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA...
With Black Friday around the corner, Affiliate Summit are offering 20% off on exhibition booths for just 24 hours. This is your opportunity to snap up a booth for Affiliate Summit West 2019, which is taking place in Vegas, January 6 – 8, 2019. Here’s what you...
The PMA is active on Facebook, Twitter and LinkedIn and also sends out an email newsletter, Performance Marketing News.
We love to share our members’ announcements and blog posts with the performance marketing industry through our social channels.
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company's link to vote. In order to ensure that each company only gets one vote,...
Last year Apple released a privacy enhancement for Safari web browsers called Intelligent Tracking Prevention, known as ITP 1.0. In the coming weeks, ITP 2.0 will be rolling out, which has the potential to significantly impact cookie tracking. What do affiliate marketers need to know? ITP...
We're just a week away from Affiliate Summit and your chance to meet up with PMA members at various events in New York. Whether you are looking for industry information, networking, or organization updates, PMA members will be all over ASE18! Where can you find...
Last month the Industry Advancement Council held a webinar free for PMA members entitled "The GDPR and Affiliate Marketing--Why It Matters!). The audio is now available for members who were not able to attend. The webinar was organized and moderated by Yonatan Dotan, Founder & CEO...