February, the month of hearts, flower and love, has passed but the love remains. The PMA’s “I Heart Performance Marketing” campaign asked PMA Members and those in the industry to tell us why they love working in this continually growing space. We received a variety of...
Earlier this week the Supreme Court of the United States handed down a unanimous decision in Direct Marketing Association v. Brohl. This case is better known in the performance marketing community as the case challenging the constitutionality of the Colorado Nexus tax. Colorado previously enacted...
Welcome to the PMA Industry Report. PMA Board of Directors member, Angel Djambazov of Lab6 Media, hosts this episode which includes Publisher Recruitment Council Members: Carrol Lee, Business Development Specialist, for Schaaf-Partner Centric and Meaghan Causton, Publisher Development, for All Inclusive Marketing.Today's discussion centers on...
Pinterest is readying monetization plans for its popular social sharing site and earlier this month pulled the plug on affiliates warning that the service will “automatically remove all affiliate links, redirects and trackers on Pins.” A History of Changes to Affiliate Links This isn’t the first time...
On February 11, 2015, a federal district court in California issued an important ruling on the patent eligibility of certain business processes underlying virtually every online affiliate network. Specifically, an affiliate network called Essociate, Inc. sought to enforce its patent on software that defendant, Clickbooth.com,...
Last week we posed the question via Facebook, “why do you love performance marketing?” We received some heartfelt stories of how performance marketing has changed, improved, and enriched the lives of people in our industry.We were so inspired by the stories we received as part...
February is all about love and the heart. So, we thought it was good time to spread the love for performance marketing with a campaign that gives you, our members, the chance to tell the world why you love performance marketing. Thereare two ways to participate....
Welcome to the PMA Industry Report. PMA Board of Directors member, Lisa Picarille, hosts this episode which includes Publisher Recruitment Council Members Carrie Rocha of Pocket Your Dollars and Carrol Lee of Schaaf-Partner Centric.The discussion centers on PMA Publisher Recruitment Council and goes in-depth on...
“Operation Full Disclosure” Underscores Importance of Compliant Advertising PracticesDuring the last quarter of 2014, the Federal Trade Commission sent warning letters to more than 60 companies that allegedly failed to make adequate disclosures in their television and print ads. Referred to as “Operation Full Disclosure,”...
The Performance Marketing Association is once again holding its CEO & Founders Cocktail Hour at Affiliate Summit West 15 in Las Vegas.This event is intended for founders, CEOs,and senior leadership of performance marketing organizations and provides an amazing opportunity to network with some of the...
We are reviving the PMA Industry Report. Yes, we are back. This episode features Tricia Meyer, Founder and CEO of SunshineRewards.com and Secretary for the Performance Marketing Association’s Board (https://thepma.org/our-board/) of Directors, along with Lisa Picarille, an Online Content Strategist and PMA Board member. The...
There has always been a large emphasis on search marketing, often just referred to as "Search" in the Performance Marketing Industry. As such, anything that relates to how search engines are ranking certain websites, or in this case - where consumers are conducting their searches...