We are pleased to open up nominations for the 2014 PMA Board of Directors. Being a board member is a great opportunity to shape the future of the performance marketing industry. This is your chance to make a difference! The primary objectives of the PMA Board...
An open letter from the Performance Marketing Association: What will it take to get serious about the need for strong representation of the Performance Marketing Industry? Dear Friends, Geez, what a year it’s been so far! Both legislators and regulators have heightened concerns over how advertising and Internet...
Look at all the thought leaders who will be at Affiliate Summit This year the PMA is sharing our booth with members! There is a lot to talk about these days! The affiliate nexus tax, attribution, evolution of our industry, emerging opportunities, our new membership levels...
The PMA has issued the following press release: Performance Marketing Association Congratulates US Senate for Passing Marketplace Fairness Act The 76,000 small Internet businesses wiped out by states’ unconstitutional attempts at regulating interstate commerce are closer to getting back in business. CAMARILLO, May 6, 2013 – The Performance...
The Performance Marketing Associations’ Industry Advancement Council, in conjunction with eAccountableOPM and Clear Voice Survey, conducted the “Online Consumer Offer Value Study” to help measure the value of services from coupon, offer, deal and reward publishers to consumers (publishers who offer discounts and offers, as...
Marty Bickford, the Managing Director at Affiliate Traction was the first to respond to our AM Days Full Conference pass giveaway yesterday! Congratulations, Marty, and enjoy!...
Five years ago today the first formal trade organization was formed to represent the interests of the multi-billion performance marketing industry. In 2008 leaders of the performance marketing industry came together to form a not-for-profit organization that would connect, inform and advocate on behalf of this...
Jim Sterne, Founder of the eMetrics Summit and co-founder and current Chairman of the Digital Analytics Association will be one of the Keynote speakers at Affiliate Management Days (AM Days) taking place April 16-17, 2013 in San Francisco. Jim’s keynote, The Human Side of Analytics, will...
The Performance Marketing Association is excited too announced that more than two dozen of it esteemed members will be speaking at next week’s Affiliate Summit West 2013 in Las Vegas. Come out and support them by attending their sessions and panels. Here are some of...