Industry Alert: FTC Lead Generation Workshop
On October 30, 2015 - The FTC held a workshop titled "Follow the Lead" which discussed lead generation and the assorted privacy and consumer concerns that go along with it. ...
Industry News and Events
Call for Comment – Plugins
The Performance Marketing Association’s (PMA) Publisher Recruitment Council is putting together a piece around the best blogger plugins and we want to hear from you. As a valued member of the PMA, your feedback is very important to us. Please take a moment to answer...
Impending Litigation Notice
One of the goals of the Performance Marketing Association is to educate and inform members about legal matters that might impact the industry. Toward that end, we have received information regarding a suit filed in The United States District Court for the Western District of...
Reach Performance Marketing’s Top Executives
The PMA hosts an annual Founders and CEO's Cocktail Party in conjunction with Affiliate Summit West. The guest list is limited to top executives of member and potential member organizations. A quick glance around the room and you'll see C-level execs from the industry's leading affiliate...
Performance Marketing Glossary (Free Download)
Download a free copy of the 2015 Performance Marketing Glossary from the the PMA Industry Advancement Council. ...
Let’s Meet at ASE15
The Performance Marketing Association is getting all revved up about Affiliate Summit East in New York City, taking place August 2-4, 2012. That’s just a little over a week away and the excitement of networking, learning new things from sessions and panels, and of course,...
New Attribution Whitepaper
The Performance Marketing Association’s Measurements and Insights Council just released a new whitepaper, Insight, Attribution: An Overview of Attribution Tools and Techniques within the Affiliate Industry. What's in the Report? Who Is Included? The purpose of this piece is to present a selection of attribution strategies and...
FTC Disclosure Update from PMA Member eAccountable
New FAQ from the FTC regarding disclosure requirements for performance based marketing. ...
PMA Shout Out: LinkConnector
LinkConnector, PMA Industry Champion Tara McCommons, Vice President of Sales and Marketing at LinkConnector PMA: Board of Directors, Head of Membership Committee, former member of the Publisher Recruitment Council Choots Humphries, Co-President at LinkConnector PMA: Chair Industry Advancement Council As an industry Champion Member of the Performance Marketing Association, LinkConnector...
No Immunity for Affiliate Network with Ability to Control Advertising Process
The views in the following article belong to its writer and should not be considered the collective opinion of the PMA. The PMA welcomes counterpoints on this issue and will consider publishing opposing views. No Immunity for Affiliate Network with Ability to Control Advertising Process In 2011,...
Call for Comment: Preparing for Mobile Commerce Explosion
Whether you're an advertiser leaping in to test the ROI of mobile placements, a publisher learning to produce content for mobile, or a consumer finding yourself picking up your phone to shop more and more often - you know that the mobile commerce space is...
Call for Comment: Which Events Do You Attend?
Our Industry Advancement Council is planning on a content series that puts the spotlight on events. From events geared towards the performance marketing industry, to those about marketing, retailing, business and even personal development - we want to hear from our members. Which events are you...