In an anticipated, but not wholly welcome move, the US Federal Communications Commission (FCC) has proposed new data security and privacy rules for broadband internet service providers (ISPs). The proposed rules would require ISPs to disclose what data they are collecting, how that data is...
I'm pleased to announce that after years of the organization being fueled by the volunteers on our working Board of Directors, the Performance Marketing Association has hired an Executive Director to oversee strategy and day-to-day operations.Before noting who we've been fortunate enough to hire, I'd...
FTC Settles with Lord & Taylor re: Blogging Disclosure The FTC had charged the Lord & Taylor paid bloggers to promote a specific line of clothing, the 2015 Design Lab Collection. Additionally, Lord & Taylor gave 50 dresses to select bloggers and paid promotional post fees...
As we reported last week, Utah resurrected internet sales tax legislation claiming that affiliates constitute nexus in the state and require online retailers to collect and pay state sales taxes. Not only was the House bill resurrected, but so was a similar bill in the...
UPDATE: Feb 1, 2016 - The 2016 PMA Salary Survey is now open for response. The PMA Salary Survey gives you the opportunity to see how your company salary structure matches up across the industry among your peers and competitors. The PMA is conducting its second...
This relationship between competitors is often called co-opetition (an amalgamation of cooperation and competition). It’s a popular theory in gaming where competitors work together for greater good. The PMA's Industry Advancement Council has released a whitepaper titled Co-opetition, available for download from our resources page. The...
On October 30, 2015 - The FTC held a workshop titled "Follow the Lead" which discussed lead generation and the assorted privacy and consumer concerns that go along with it. ...
The Performance Marketing Association’s (PMA) Publisher Recruitment Council is putting together a piece around the best blogger plugins and we want to hear from you. As a valued member of the PMA, your feedback is very important to us. Please take a moment to answer...
One of the goals of the Performance Marketing Association is to educate and inform members about legal matters that might impact the industry. Toward that end, we have received information regarding a suit filed in The United States District Court for the Western District of...
The PMA hosts an annual Founders and CEO's Cocktail Party in conjunction with Affiliate Summit West. The guest list is limited to top executives of member and potential member organizations. A quick glance around the room and you'll see C-level execs from the industry's leading affiliate...
Download a free copy of the 2015 Performance Marketing Glossary from the the PMA Industry Advancement Council. ...
The Performance Marketing Association is getting all revved up about Affiliate Summit East in New York City, taking place August 2-4, 2012. That’s just a little over a week away and the excitement of networking, learning new things from sessions and panels, and of course,...