One of the goals of the Performance Marketing Association is to educate and inform members about legal matters that might impact the industry. Toward that end, we have received information regarding a suit filed in The United States District Court for the Western District of...
The PMA hosts an annual Founders and CEO's Cocktail Party in conjunction with Affiliate Summit West. The guest list is limited to top executives of member and potential member organizations. A quick glance around the room and you'll see C-level execs from the industry's leading affiliate...
Download a free copy of the 2015 Performance Marketing Glossary from the the PMA Industry Advancement Council. ...
The Performance Marketing Association is getting all revved up about Affiliate Summit East in New York City, taking place August 2-4, 2012. That’s just a little over a week away and the excitement of networking, learning new things from sessions and panels, and of course,...
The Performance Marketing Association’s Measurements and Insights Council just released a new whitepaper, Insight, Attribution: An Overview of Attribution Tools and Techniques within the Affiliate Industry. What's in the Report? Who Is Included? The purpose of this piece is to present a selection of attribution strategies and...
New FAQ from the FTC regarding disclosure requirements for performance based marketing. ...
LinkConnector, PMA Industry Champion Tara McCommons, Vice President of Sales and Marketing at LinkConnector PMA: Board of Directors, Head of Membership Committee, former member of the Publisher Recruitment Council Choots Humphries, Co-President at LinkConnector PMA: Chair Industry Advancement Council As an industry Champion Member of the Performance Marketing Association, LinkConnector...
The views in the following article belong to its writer and should not be considered the collective opinion of the PMA. The PMA welcomes counterpoints on this issue and will consider publishing opposing views. No Immunity for Affiliate Network with Ability to Control Advertising Process In 2011,...
Whether you're an advertiser leaping in to test the ROI of mobile placements, a publisher learning to produce content for mobile, or a consumer finding yourself picking up your phone to shop more and more often - you know that the mobile commerce space is...
Our Industry Advancement Council is planning on a content series that puts the spotlight on events. From events geared towards the performance marketing industry, to those about marketing, retailing, business and even personal development - we want to hear from our members. Which events are you...
February, the month of hearts, flower and love, has passed but the love remains. The PMA’s “I Heart Performance Marketing” campaign asked PMA Members and those in the industry to tell us why they love working in this continually growing space. We received a variety of...
Earlier this week the Supreme Court of the United States handed down a unanimous decision in Direct Marketing Association v. Brohl. This case is better known in the performance marketing community as the case challenging the constitutionality of the Colorado Nexus tax. Colorado previously enacted...