This week, the PMA Influencer and Creator Council hosted its first webinar entitled “Affiliate Meets Influence: Strategies for Growing Affiliate Sales with Creators.” We had an amazing turnout with terrific insights from the panel as well as great questions from the audience. That video is now available for replay...
Earlier this year, the PMA launched the Influencer and Creator Council to support brands and creators with education and strategies to maximize impact and scale successful partnerships. The council’s mission is to educate program managers on creator value, help merchants recruit and nurture lasting partnerships,...
The PMA is excited to announce that Laurie Cutts, Everflow, will be the chair or our newly-created Influencer and Creator Council. "Laurie Cutts leads agency partnerships at Everflow, the global partner marketing tracking and attribution platform. She is responsible for the success of Everflow's agency...
The PMA Industry Advancement Council recently hosted a round-table of experts to discuss how influencer and affiliate can be successfully integrated beyond traditional click tracking. The video for “Influencer Marketing and Affiliate: Tracking Strategies Beyond the Click” is now available for replay on LinkedIn (requires registration to view) and YouTube. Some...
As influencer marketing overlaps more and more with affiliate marketing, the PMA has been working to help influencers and brands work together more successfully through the performance model. Last month, the Industry Advancement Council had a terrific discussion about influencer marketing strategies and challenges. The...
As the PMA membership grows, so do our Councils. To ensure each Council doesn't become too large to provide meaningful interaction, we periodically add new temporary or permanent Councils. With the increased overlap between Influencer Marketing and Performance Marketing, the time has come for the...
No matter where you turn, you can't escape the topic of Artificial Intelligence (AI). In affiliate marketing, we are frequently discussing everything from AI tools to legal issues to the potential impacts on our industry. Every conversation allows us to explore the topics deeper and...
As we head into 2023, the influencer channel is becoming an ever more enticing slice of the marketing pie. The team at Hello Partner (previously PerformanceIN and Talking Influence) have been present in the influencer marketing space since 2017, which is when the Influencer Marketing Show...
For more than 20 years, those on the inside of the performance marketing industry understood well the value of the channel. Executing on client strategies, seeing results every day, studying success tactics and scaling them, working the advertiser side and the publisher side and bringing...
As Influencers continue to cross over into Affiliate Marketing, the focus is being placed on how best we can all work together to continue strengthening the Performance Marketing industry. This past Monday, September 17th, the PMA hosted the Influencer Marketing vs. Affiliate Marketing webinar. This...
Influencer marketing has been taking off for years but recently has been crossing over more and more with affiliate marketing. As a result, many of us are left wondering how best we can all work together. The Industry Advancement Council has assembled a panel of PMA...
Learn what a media kit is, who should receive it, how often it should be updated, and what it should include....