The PMA Measurements and Insights Council will be presenting a webinar with live Q&A entitled Conquer Tracking Issues to Lift Conversions. Join us Tuesday, November 14, 2023, at 1pm Eastern on LinkedIn. As technology changes, affiliate tracking necessarily changes, but not always in a way that...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets...
Over the last year, numerous conversations have come up in the affiliate marketing industry concerning publisher commissions and how publishers can best protect themselves from non-paying brands. On the flip side of the conversation is how the brands can be sure that they are not...
The most recent PMA Industry Survey found that cashback, voucher, and rebate sites account for 57% of ad spend in affiliate marketing. Other publisher types such as influencer, content, and search often weave coupons into their marketing. And yet, the criticisms and controversy around coupon...
The PMA once again had a terrific showing at Affiliate Summit in New York! Over 40 of our member companies attended, for a total of HUNDREDS of members in attendance. Affiliate Summit graciously donated booth space to us right out in the main elevator area,...
Earlier this year, the PMA was excited to announce that our members would be able to attend PI LIVE Miami for free, and we had a HUGE turnout! Now in an extension of that partnership with Hello Partner, PMA members can choose between a free...
Affiliate Summit East is almost here, and the Performance Marketing Association is busy making plans! If you are a member and haven't RSVPd yet for our Networking Brunch, be sure to get registered before the tickets are gone. Members and non-members alike can visit...
Join the PMA for a special member event at Affiliate Summit East 2023. Our annual cocktail brunch will be held Tuesday, August 1, from 9-11am, and is an opportunity to network with other industry innovators and influencers. Meet us at Connolly's Pub and Restaurant (just a short walk...
If you have been on the PMA website or social media accounts recently, you may have seen a slight change-- to our logos! This year, the PMA is celebrating 15 years as an organization. We're kicking it off with a special new logo designs to let...
Last week the PMA Compliance Council hosted a webinar on the use of artificial intelligence in affiliate marketing. The video "AI and Performance Marketing: Can You, Should You, and How?" is now available for replay via LinkedIn. Discussion topics for the webinar included: Defining Artificial Intelligence...
PMA members were out in full force for the PI LIVE event in Miami! I was fortunate enough to meet up with close to 100 of our members between the event itself and our Happy Hour. In addition, we had many members win awards. Here...
The PMA is excited to be heading to Miami for PI LIVE next week. Stop by our booth (T15) to learn what the PMA has been up to and what our plans are for the rest of this year. (Plus members can pick up their...