Following instructions and paying attention to details are key elements to doing a job right. It’s simply common sense, right? Well, it seems that those traits are just as important when applying for a job.
Recently, PMA Corporate Member and JEB Commerce Founder, Jamie Birch, posted several jobs and was surprised at the number of potentially qualified applicants who didn’t follow the instructions clearly outlined in the company’s job posting on the PMA Job Board. read more
GTOManagement is a Corporate Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 21.
As a longtime outsourced affiliate manager, I’ve had the pleasure of managing and consulting with many companies about their affiliate programs. It never fails to surprise me that sometimes even the largest brands forget that the details can be so very important to the success of their affiliate programs.
Forgotten Item #1
One mistake I see many affiliate programs make is using the default network contact emails. First impressions mean a lot when it comes to application emails and, while not every network allows for customization, when it’s available you should take advantage of it. read more
Acceleration Partners is a Corporate Member of the Performance Marketing Association.
Affiliate marketing is in a state of both growth and transition, with many new types of publishers expanding the scope of the industry. One of the most exciting areas of opportunity is affiliate storefronts, which not only give merchants the ability to connect with non-traditional affiliates, but present schools and other nonprofits with a robust new fundraising channel.
How Affiliate Storefronts Work
Here’s how affiliate storefronts work. Merchants create partnerships with schools and other nonprofits looking to raise money. The merchants then create a co-branded online storefront, usually on a page within their main site, that features their products along with pictures and logos from both organizations. These storefronts work with affiliate tracking, but give the affiliate a natural link to use in their promotion and create a more co-branded experience. read more
A new survey conducted by the Online Marketing Institute (in partnership with ClickZ and staffing firm Kelly Services) found inconsistent job skills and experience lacking in the current online marketing talent pool.
The survey highlighted seven key talent trends. More than 750 organizations with a need for internal or external digital marketing services were surveyed about the hiring/talent acquisition challenges they face. read more
So, what is an affiliate? To you, the answer is obvious, something that effortlessly jumps to the top of your mind. But did you know that there are at least four distinct definitions of the word “affiliate” being used across our industry?
In this article, I provide a breakdown of the use and meanings of this word, along with all the other primary words used in different contexts within Affiliate Marketing.
I’m Not an Affiliate, I’m a PUBLISHER
At the recent Affiliate Summit West 2014 in Las Vegas, I overheard a conversation in which someone was asked if they were an “affiliate.” In reply, they curtly pointed out that they weren’t an affiliate at all, they were a “PUBLISHER.”
As a webmaster who promoted affiliate offers, of course she was an affiliate… wasn’t she? read more
If done properly, mobile affiliate marketing can be a thing of beauty, and a big moneymaker too. But before you get blinded by those dollar signs, be sure you’re aware of the pitfalls.
Pay-per-call (PPCall) mobile affiliate marketers often fail to maximize their commissions because of rookie mistakes. read more
ShareASale is an Industry Champion Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 24.
If you are an affiliate program manager, you know that one of the biggest challenges is activating your affiliate base. You may have 1,000 affiliates but only see sales generated from a handful of them.
Sound familiar? Fear not, you are not alone. There is always going to be some level of inactivity, but you should strive to increase the percentage of active affiliates. The solution: create enticing promotions.
One common bonus structure that merchants offer is the top earner promotion, where the affiliate that drives the most sales, gets x dollar bonus. If the intention is to motivate inactive affiliates or move the middle, there are two issues with this kind of structure, the default winner and perceived unattainability. read more