The PMA Blog

The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

Impending Litigation Notice

One of the goals of the Performance Marketing Association is to educate and inform members about legal matters that might impact the industry. Toward that end, we have received information regarding a suit filed in The United States District Court for the Western... read more

PMA Members Out in Full Force at ASE15

Affiliate Summit East 2015 is over and it’s another one for the history books. The Performance Marketing Association took the Big Apple by storm with a Meet Market table at ASE15, a meeting for board members and PMA Council Chairs, and many members speaking on panels... read more

Let’s Meet at ASE15

The Performance Marketing Association is getting all revved up about Affiliate Summit East in New York City, taking place August 2-4, 2012. That’s just a little over a week away and the excitement of networking, learning new things from sessions and panels, and of... read more

New Attribution Whitepaper

The Performance Marketing Association’s Measurements and Insights Council just released a new whitepaper, Insight, Attribution: An Overview of Attribution Tools and Techniques within the Affiliate Industry.  What’s in the Report? Who Is Included? The purpose of... read more