The PMA Blog

The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

PMA Board of Directors Welcomes Joe Sousa of Fanatics

I am excited to announce that Joe Sousa, Affiliate Coordinator at Fanatics, is joining the Performance Marketing Association Board of Directors. I have had the pleasure of working with Joe for many years and know that he brings experience, enthusiasm, and knowledge to our Board. A little bit about Joe: Joe has been in the SEO/Affiliate industry since 1998. He started out doing SEO for clients but quickly transitioned into a full time affiliate and affiliate manager. Over the years Joe has built hundreds of different sites in many different niches and has experience in PPC, SEO, video, blogging, affiliate management, and social media. Since transitioning into affiliate management 4 years ago Joe has won the Affiliate Summit Pinnacle Award for Affiliate Manager of the Year once and the Exceptional Merchant award twice for his work on the Fanatics.com affiliate program. Joe is currently the Affiliate Coordinator for Fanatics.com, FansEdge.com, NBAStore.com, NFLShop.com, shop.MLB.com and other related properties. Please join me in welcoming Joe to the... read more

Free FTC Disclosure Resource for Bloggers

For a limited time, the PMA is offering its newly-revised FTC disclosure whitepaper for free (regularly $49 for non-members). The document, entitled Blogging & New Media Disclosure, has been updated to take into account recent clarifications and investigations by the FTC. Although the paper is written specifically with bloggers in mind, it is a comprehensive resource that also covers how merchants should monitor bloggers and other influencers. Highlights include: When disclosures are required Where disclosure should be placed on blogs and social media Whether site-wide disclosure is effective Who is liable for failure to disclose Throughout the content you will find definitions, real-life examples, and sample factual scenarios. The paper ends with 11 Basic Rules that merchants and affiliates alike need to understand and implement. A product of the Compliance Council, the paper was authored by Richard B. Newman, an Internet Law Attorney at Hinch Newman LLP.  The free offer will expire June 30, 2016. Download Blogging and New Media Disclosure Information... read more

Welcome New Board of Directors Member: Maura Smith

I am excited to announce the newest member of the Performance Marketing Association Board of Directors, Maura Smith from Pepperjam Network. Maura was selected to take the open spot on the Board that I vacated when I assumed the role of Executive Director. A little bit about Maura: “As SVP of Affiliate Marketing at Pepperjam Network, Maura Smith oversees the client and publisher relationships that drive the success of Pepperjam’s omni-channel performance marketing solutions. With over 10 years of performance marketing insight, Maura has led advertiser, agency and publisher teams, responsible for the growth and optimization of over 1,200 performance marketing programs across 200,000 publisher partnerships. Maura received a Bachelor of Science from the University of Delaware in Business Administration with a concentration in Marketing and holds an MBA from the University of Scranton.” Congratulations, Maura, and welcome to the... read more

Is Privacy the New Ad Blocking?

In an anticipated, but not wholly welcome move, the US Federal Communications Commission (FCC) has proposed new data security and privacy rules for broadband internet service providers (ISPs). The proposed rules would require ISPs to disclose what data they are collecting, how that data is being used and give the customer the choice not to have their information shared. Why has the FCC introduced these rules and what are the implications for advertisers and marketers? ISPs are often described as the gatekeepers of the internet. That role also gives them invaluable access to information. As internet traffic passes through an ISP, the ISP can collect information about a customer’s network usage, search queries and websites visited. This information can be aggregated by the ISP and sold to third-parties to serve targeted ads. The aggregation and sale of information is the foundational step in programmatic trading. In the absence of how to regulate the gatekeepers, consumers and privacy advocates have raised concerns about how ISPs are making use of customer information, sometimes without customer knowledge or consent. In March of this year, Verizon Wireless settled with the FCC for a $1.35 million fine for the use of “supercookies” without customer permission. Supercookies are permanent and hard to detect tracking technology which can help advertisers deliver targeted advertising often without the web browser knowing the supercookies have been installed in their browser. The FCC’s proposals have been met with opposition even if the rationale behind the proposal follows a line of thinking consistent amongst privacy advocates globally.  Specifically, when someone uses a “free” service, like signing up for a Facebook account,... read more

PMA Members Speaking at Affiliate Summit East 2016

PMA Members Speaking at Affiliate Summit East 2016 Every year we are fortunate to have PMA members speaking all over the world at various conferences. We’re proud of our members being leaders in the Performance Marketing Industry and sharing their knowledge. Look for the following members to speak at Affiliate Summit East in New York on July 31-August 2. Missy Ward, Networking for Introverts Shawn Collins, First-Timer Orientation & Networking for Introverts Adam Riemer, Session 1A: Live SEO & Monetization Reviews Joe Sousa, Sesion 2B: Elements of Incrementality in the Affiliate Channel Todd Crawford, Session 3B: Attribution and Affiliate Marketing – Learn to Make it Work Brook Schaaf, Session 5A: What I Learned from My Wife’s Business David Naffziger, Session 5B: Protecting Big Brands: Compliance Lessons for Everyone Sean Steinmarc, Session 6A: Find the Right Influencers to Engage Your Audience Properly Stephanie Harris, Session 6C: Understanding Incremental Revenue in the Affiliate Channel Chad Waite, Session 7B: Attribution & Commission Splitting Past, Present, and Future Rachel Honoway, Session 9A: Recognizing Performance Occurring Higher in the Funnel Tricia Meyer, Session 9B: Negotiation Tactics for Affiliates and Affiliate Managers Jonah-Kai Hancock, Session 9C: Ad Blocking: The End of Advertising as We Know It? Oliver Roup, Session 10A: Ahead of the Trends: 2016 Affiliate Innovation & Investment Greg Hoffman, Session 10B: Advanced Program Management Tactics Geno Prussakov, Session 11B: 15 Ways to Get Your Affiliate Program Ahead of Competition Ernie St. Gelais, Session 11C: If You Track It, They Will Come: Tracking Multi-Device Users Sarah Beeskow Blay, Session 12C: Reputation Management and Affiliate Programs Mike Allen, Session 13A: 31 Tools of the Trade... read more

Not an Affiliate Nexus: What the South Dakota Law Means for Affiliate Marketers

Whether or not you live in South Dakota, the recent tax law passed in that state may have an impact on you because of litigation that was filed in response to the law. Read on to find out why terminating affiliates in South Dakota will NOT help merchants. What Is Going on in South Dakota? On March 22, 2016, the South Dakota governor signed into law legislation adopting an “economic presence” approach that would impact out-of-state merchants that sell online to South Dakota residents. Unlike states that have passed affiliate nexus laws, this law does not require any physical presence in the state by the merchant, its subsidiaries, or its affiliates. Rather, the merchant is required to collect and remit sales tax if it either delivers over $100,000 in product to the state or 200 separate transactions in a year. Last week South Dakota filed suit against Newegg, Overstock, Wayfair, and Systemax to force them to comply with the law. One day after that suit was filed, the American Catalog Mailers Association and NetChoice sued the state, alleging that the law was unconstitutional. Retailers are taking action such as Blue Nile suspending shipments into the state. How Would Merchants Be Affected By Removing South Dakota Affiliates? To be clear, this law is not tied to affiliate marketers. Therefore, dropping affiliates from programs will not protect online retailers from the reach of this new law. Unlike in most other “nexus” law states, this law is based completely on the amount of sales of the out of state retailer into South Dakota. Whether a merchant has affiliates in South Dakota is... read more

New Whitepaper: Using Images and Copyrighted Works On Your Blog

The PMA Compliance Council has released a new whitepaper entitled “Using Images and Copyrighted Works on Your Blog: What You Need to Know.” The paper answers frequently asked questions by bloggers such as: Can I use any image under the “Fair Use” doctrine? Can I use an image if it has already been used on another site? Can I use an image if I attribute credit it to the owner? Can I be sued even if I made no money off of the post? In addition, the paper includes an overview of copyright law and various ways to lawfully obtain images for use on blogs. Special thanks go to lead contributor on the document, Adam Dahlen, Director of Client Development at iAffiliate Management. Download the document for free today. The Compliance Council is chaired by David Naffziger, Co-founder and CEO of BrandVerity. Learn more about the Council including its mission, membership, and other documents that it has... read more

Retailers: The PMA Introduces Membership Levels Just for You

The Performance Marketing Industry is made up of 3 major groups – Two of those (Affiliates/Publisher and Service Providers) are likely mainly focused, if not 100% focused on Performance Marketing.  In those cases, membership in the PMA is a must for staying on top of trends, and doing their part to help grow the industry. However – another group in the industry, Retailers and Merchants, participate in many advertising channels, and Performance Marketing is just one – albeit an important one.   Recognizing this – The PMA has introduced membership levels that specifically address the cost concerns of Retailers while allowing them to participate fully in an industry critical to their success. Membership in the PMA allows Retailers & Merchants to showcase their leadership in the Performance Marketing Industry. Membership entitles you to a variety of benefits that offer education & training resources, company networking opportunities, high visibility and the ability to effect change in the industry. To learn more about the Retailer and Merchant Membership levels –... read more

Message from PMA Executive Director

As you have likely already heard, the Performance Marketing Association recently announced that I have been hired as the new Executive Director. This is a significant step forward for the organization because the Board of Directors and Council chairs have been performing the bulk of the work for some time. I am thankful to all of them for continuing to donate their time month after month to make the group successful. Although this presents a shift for the PMA, it does not lessen the contributions that we need from our members in terms of both time and money. Rather, it gives us an opportunity to take what we have and grow to something even bigger. To get there, I would love to hear from you what makes you glad you are a part of the PMA as well as what things you would like to help us do differently. We have some exciting things coming out of the Councils soon such as an Image Copyright Compliance guide for bloggers, the most recent Salary Survey results, and a best practices document for merchants. Other initiatives are in the pipeline that could use more voices and input–perhaps yours? I look forward to getting to know more of you over the coming months and learning how we can ensure that your PMA membership is working for you. If you have any questions, suggestions, or feedback, you can reach me directly at tricia@thepma.org. Tricia MeyerExecutive Director, Performance Marketing... read more

Announcing Our Executive Director

I’m pleased to announce that after years of the organization being fueled by the volunteers on our working Board of Directors, the Performance Marketing Association has hired an Executive Director to oversee strategy and day-to-day operations. Before noting who we’ve been fortunate enough to hire, I’d like to thank the members of the Board of Directors from the last few years who have given countless hours of their time, donated company resources and have generously written checks to keep the PMA operating and strategicaly focused.   Meet Our Executive Director: Tricia Meyer Tricia is no stranger to the PMA. She has served on the organization’s Board of Directors for the last 3 years, most recently as the Board’s Secretary. In this role, she worked as a liaison between the Board and the Councils and as an active, decision-making member of the Executive Committee. Tricia Meyer has been a full-time affiliate marketer for over 10 years and is the owner of Sunshine Rewards, Helping Moms Connect and other niche sites. She speaks and writes about topics such as monetizing blogs, managing affiliate relationships, and current events in the industry. A graduate of the Indiana University Maurer School of Law, she combines her legal background and marketing experience to educate and open conversations about legal and ethical issues. As a consultant, she helps companies figure out how affiliate marketing can help them grow their businesses. A Milestone and a Leap Forward Hiring an Executive Director is truly a milestone for the PMA. For years, we’ve worked to build up membership and budget availability for this position. The fact that we’ve reached this... read more

Subscribe to our mailing list

* indicates required