The PMA Blog
The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.
The first in our “I Am Performance Marketing” series, this month we are featuring Jessica Bishop, editor and owner of TheBudgetSavvyBride.com.read more
As part of its continuing efforts to help affiliates become more successful in the industry, the PMA Publisher Recruitment Council has created a new infographic entitled, Finding Your Next Merchant. The guide follows the first resource in the series, Signing Up with An Affiliate Program.read more
The PMA is seeking sponsors for our events at Affiliate Summit West in Las Vegas.read more
A U.S. Court of Appeals affirmed a lower court decision holding an affiliate network (CPA network) liable for theiraffiliates’ false advertising.read more
Two recent cases in the Southern District of New York held that merchants could file a cause of action against publishers for false advertising where the publishers were referring readers to other merchants for whom the publishers would earn a commission.read more
The self-nomination period for the PMA 2017 Board of Directors is now open.read more