The PMA Blog
The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.
On October 30, 2015 – The FTC held a workshop titled “Follow the Lead” which discussed lead generation and the assorted privacy and consumer concerns that go along with it.read more
The Publisher Recruitment Council compiled some resources and best practices designed to help you get more out of your Black Friday, Cyber Monday, and remaining Q4 strategies.read more
Get involved with a PMA Council to learn more about the organization, our industry, and how you can be a part of the Board of Directors.read more
Download a free copy of the 2015 Performance Marketing Glossary from the the PMA Industry Advancement Council.read more