The PMA Blog

The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

PMA Shout Out: LinkConnector

        LinkConnector, PMA Industry Champion Tara McCommons, Vice President of Sales and Marketing at LinkConnector PMA: Board of Directors, Head of Membership Committee, former member of the Publisher Recruitment Council Choots Humphries,... read more

Call for Comment: Which Events Do You Attend?

Our Industry Advancement Council is planning on a content series that puts the spotlight on events. From events geared towards the performance marketing industry, to those about marketing, retailing, business and even personal development – we want to hear from... read more

Yes, You Do “Heart” Performance Marketing

February, the month of hearts, flower and love, has passed but the love remains. The PMA’s “I Heart Performance Marketing” campaign asked PMA Members and those in the industry to tell us why they love working in this continually growing space. We received a variety of... read more

Supreme Court Weighs In On Colorado Tax Law

  Earlier this week the Supreme Court of the United States handed down a unanimous decision in Direct Marketing Association v. Brohl. This case is better known in the performance marketing community as the case challenging the constitutionality of the Colorado... read more

Pinterest Bans Affiliate Links

Pinterest is readying monetization plans for its popular social sharing site and earlier this month pulled the plug on affiliates warning that the service will “automatically remove all affiliate links, redirects and trackers on Pins.” A History of Changes to... read more