The PMA Blog

The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

Call for Comment: Which Events Do You Attend?

Our Industry Advancement Council is planning on a content series that puts the spotlight on events. From events geared towards the performance marketing industry, to those about marketing, retailing, business and even personal development – we want to hear from... read more

Yes, You Do “Heart” Performance Marketing

February, the month of hearts, flower and love, has passed but the love remains. The PMA’s “I Heart Performance Marketing” campaign asked PMA Members and those in the industry to tell us why they love working in this continually growing space. We received a variety of... read more

Supreme Court Weighs In On Colorado Tax Law

  Earlier this week the Supreme Court of the United States handed down a unanimous decision in Direct Marketing Association v. Brohl. This case is better known in the performance marketing community as the case challenging the constitutionality of the Colorado... read more

Pinterest Bans Affiliate Links

Pinterest is readying monetization plans for its popular social sharing site and earlier this month pulled the plug on affiliates warning that the service will “automatically remove all affiliate links, redirects and trackers on Pins.” A History of Changes to... read more

Share and Wear the Performance Marketing Love

Last week we posed the question via Facebook, “why do you love performance marketing?” We received some heartfelt stories of how performance marketing has changed, improved, and enriched the lives of people in our industry. We were so inspired by the stories we... read more

I “Heart” Performance Marketing

February is all about love and the heart. So, we thought it was good time to spread the love for performance marketing with a campaign that gives you, our members, the chance to tell the world why you love performance marketing. Thereare two ways to participate. You... read more

PMA Industry Report

Welcome to the PMA Industry Report. PMA Board of Directors member, Lisa Picarille, hosts this episode which includes Publisher Recruitment Council Members Carrie Rocha of Pocket Your Dollars and Carrol Lee of Schaaf-Partner Centric. The discussion centers on PMA... read more