The PMA Blog

The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

Let’s Meet at ASE15

The Performance Marketing Association is getting all revved up about Affiliate Summit East in New York City, taking place August 2-4, 2012. That’s just a little over a week away and the excitement of networking, learning new things from sessions and panels, and of... read more

New Attribution Whitepaper

The Performance Marketing Association’s Measurements and Insights Council just released a new whitepaper, Insight, Attribution: An Overview of Attribution Tools and Techniques within the Affiliate Industry.  What’s in the Report? Who Is Included? The purpose of... read more

PMA Shout Out: LinkConnector

        LinkConnector, PMA Industry Champion Tara McCommons, Vice President of Sales and Marketing at LinkConnector PMA: Board of Directors, Head of Membership Committee, former member of the Publisher Recruitment Council Choots Humphries,... read more

Call for Comment: Which Events Do You Attend?

Our Industry Advancement Council is planning on a content series that puts the spotlight on events. From events geared towards the performance marketing industry, to those about marketing, retailing, business and even personal development – we want to hear from... read more

Yes, You Do “Heart” Performance Marketing

February, the month of hearts, flower and love, has passed but the love remains. The PMA’s “I Heart Performance Marketing” campaign asked PMA Members and those in the industry to tell us why they love working in this continually growing space. We received a variety of... read more

Supreme Court Weighs In On Colorado Tax Law

  Earlier this week the Supreme Court of the United States handed down a unanimous decision in Direct Marketing Association v. Brohl. This case is better known in the performance marketing community as the case challenging the constitutionality of the Colorado... read more