The PMA Blog

The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

PMA Board of Directors 2016 – Congratulations, and Thank you!

First – thank you to everyone who participated, whether it be as a nominee or as a voter.  It is critical to our organization in order to move forward the we have great candidates every year (which we do) as well as strong voter turnout (which we do!).  So, thank you. Next – congratulations to those elected to the 2016 PMA Board of Directors! From the Industry Champion Level: Todd Crawford, Vice President, Strategic Initiatives, Impact Radius (returning Board Member) Alexis Caldwell, Director of Affiliate Marketing, rewardStyle From the Corporate Level: Tricia Meyer Owner, SunshineRewards (returning Board Member) Tony Pantano CEO, Imwave, inc. (returning Board Member) Sarah Bundy Founder & CEO, All Inclusive Marketing We again thank you for your participation and look forward to a highly productive 2016 working for the industry! Thank you, The 2015 PMA Board of... read more

Co-opetition: So When is it a Good Idea to Work With a Competitor?

This relationship between competitors is often called co-opetition (an amalgamation of cooperation and competition). It’s a popular theory in gaming where competitors work together for greater good. The PMA’s Industry Advancement Council has released a whitepaper titled Co-opetition, available for download from our resources page.  The following content is a summary of what you will see in the full whitepaper. Co-opetition Considerations Most often collaborative efforts develop organically with two parties coming together based on circumstance – such as networking events, through friends, peers or another party. Other times, businesses are seeking out a partner that has specific expertise in areas they fall short. Either way, businesses need to fully vet a co-opetition partner to make sure it’s a good fit that will be mutually successful. Here are some questions to consider before entering a collaborative relationship: Is this a reputable company or a fly-by-night business looking to make a quick buck? Who is the management team behind the company and what is their experience? Do they have success cases that I can review and/or clients that I can speak with about their results? What is their reputation among my friends, peers and colleagues and have any of them done business with this potential partner? Is the company using a verifiable method for what they are doing or are they just touting some magic behind the scenes that they will not explain or disclose? Is what they are doing on the up-and-up and not crossing any legal or ethical best practices that the industry and our business strictly adheres to? What is benefit (time, resources, financial) for our company... read more

Call for Comment – Plugins

The Performance Marketing Association’s (PMA) Publisher Recruitment Council is putting together a piece around the best blogger plugins and we want to hear from you. As a valued member of the PMA, your feedback is very important to us. Please take a moment to answer the questions below regarding the top plugins for bloggers, it should only take 5 minutes.   Name First Last TitleCompanyEmail Website What type of plugins do you typically use?PaidUnpaidWhat is your favorite plugin and why? What are some other plugins that you find... read more

4th Quarter Promotions Cheat Sheet and Tips

You’ve likely been hearing businesses talk about how they have been preparing for holiday sales for months (maybe even all year). Don’t worry that it’s too late for you! There are still plenty of chances to take advantage of 4th quarter marketing opportunities, especially if you know the key dates. The PMA Coupons and Deals Council has pulled together not only the most important dates for the rest of the year, as well as  some great tips on how to take advantage of those opportunities. Whether you are a merchant or a publisher, there’s a lot of money left to be made in 2015 and understanding the remaining holidays, sale days, and shipping dates will be crucial. Things to Consider Do you know when the last date a customer can order and receive their item in time for the holidays?  Do you have a plan to communicate that to your customer? HalloweenMart said the last day for shipping to receive an order is Thursday, October 29th, and then customers would need to select overnight shipping since they have a 24-48 hour processing time. Prominently post shipping deadlines (sitewide) before holidays. Create lists of fast-shipping options. Day of? Promote gift cards that can be emailed or printed out. Get a head start on Black Friday! Thanksgiving Day online shopping is huge. According to Google, 48% of shoppers in 2014 did the majority of their shopping on or before Cyber Monday. Is your site ready to handle increased traffic? (Not so funny story: When eAccountable first started developing shopping cart tools like their email capture, they caused a customer’s site to... read more

Impending Litigation Notice

One of the goals of the Performance Marketing Association is to educate and inform members about legal matters that might impact the industry. Toward that end, we have received information regarding a suit filed in The United States District Court for the Western District of Texas, Austin Division, alleging, among other things, unfair competition, injury to business reputation, and interference with contracts. The case involves Wickfire and TriMax Media and centers around affiliate marketing and, more specifically, Search Engine Marketing (SEM) through Google AdWords.  Each side has made allegations against the other. The PMA is providing this notice as informational only and is not taking any position with respect to the facts of this action.  You can find more information about the case, including various Complaints, Counterclaims, Third-Party Claims, and Responses on the Santa Clara Law Digital Commons... read more

Reach Performance Marketing’s Top Executives

The PMA hosts an annual Founders and CEO’s Cocktail Party in conjunction with Affiliate Summit West. The guest list is limited to top executives of member and potential member organizations. A quick glance around the room and you’ll see C-level execs from the industry’s leading affiliate networks, several publishers with revenues in 7-figure territory and CEOs from the solution providers and retailers that are quickly gaining ground in the space. The room is always abuzz with business. Not sales pitches and casual networking. Serious connections at the top level of organizations. To be a fly on the wall… right? Well – you can. Actually, you can be that and more. Not only is this event a chance to bring these professionals together, it’s also a chance to raise funds for the PMA. We provide our members and those that want to reach the top executives in our space the chance to make a substantial donation to the organization and receive recognition leading up to the event and opportunities to share their message at the event. Last year’s event had about 100 executives in attendance to meet with one another and our donors. This year, sponsorships include exposure at the cocktail PLUS exposure at our Meet Market table. If you’d like to be there, introducing your company to these professionals in January, here are your options… Gold Donors Gold donors receive: Listing on the event Signup Page Mention in email blast, reminder blast, and follow up blast Signage at the event Cocktail table with logo card for networking 3 Minute address to guests 5 free event tickets Access to attendee list Mention in Post event blog post on... read more