The PMA Blog

The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

New Resource: Finding Your Next Merchant

As part of its continuing efforts to help affiliates become more successful in the industry, the PMA Publisher Recruitment Council has created a new infographic entitled, Finding Your Next Merchant. The guide follows the first resource in the series, Signing Up with An Affiliate Program.

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Taking Your Affiliate Program Global

Expanding an affiliate program globally isn’t simply a matter of replicating existing practices in a new country. In fact, there are many cultural differences, nuances and regulations you may be unfamiliar with that need to be taken into account. To share best...

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Recap: FTC Disclosure Workshop

The FTC held a public workshop on September 15 entitled “Putting Disclosures to the Test.” Although I did not attend in person, I did watch via webcast. According to the FTC, both the webcast and accompanying materials will be available soon.The workshop started with...

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