PMA Announces 2017 Board of Directors
Congratulations to the 5 new members of the PMA Board of Directors, who will begin serving their terms January 2017....
Author: Tricia Meyer
I Am Performance Marketing: The Budget Savvy Bride’s Jessica Bishop
The first in our "I Am Performance Marketing" series, this month we are featuring Jessica Bishop, editor and owner of TheBudgetSavvyBride.com. ...
New Resource: Finding Your Next Merchant
As part of its continuing efforts to help affiliates become more successful in the industry, the PMA Publisher Recruitment Council has created a new infographic entitled, Finding Your Next Merchant. The guide follows the first resource in the series, Signing Up with An Affiliate Program....
Sponsor the PMA at Affiliate Summit West
The PMA is seeking sponsors for our events at Affiliate Summit West in Las Vegas....
Affiliate Marketing Network Liable for Deceptive Advertising
A U.S. Court of Appeals affirmed a lower court decision holding an affiliate network (CPA network) liable for theiraffiliates' false advertising. ...
Affiliates Sued By Merchants for False Advertising
Two recent cases in the Southern District of New York held that merchants could file a cause of action against publishers for false advertising where the publishers were referring readers to other merchants for whom the publishers would earn a commission. ...
2017 PMA Board of Directors Nominations Open
The self-nomination period for the PMA 2017 Board of Directors is now open....
Recap: FTC Disclosure Workshop
The FTC held a public workshop on September 15 entitled “Putting Disclosures to the Test.” Although I did not attend in person, I did watch via webcast. According to the FTC, both the webcast and accompanying materials will be available soon.The workshop started with basic...
PMA Resource Guide for Affiliate Managers
Navigating the waters of affiliate marketing can be confusing, especially for new affiliate managers.The PMA Coupons and Deals Council has released a document aimed at helping new affiliate managers learn the basic terminology, strategies, and dangers in running an affiliate program. The Resource Guide for New...
FTC Disclosure Public Workshop
FTC Disclosure Public WorkshopOn September 15, 2016, the Federal Trade Commission will be holding a public workshop to examine the effectiveness of disclosures. Although the workshop will include various types of disclosures including privacy policies and nutritional labeling, the part that will most impact performance...
PMA Represented at Affiliate Summit East
PMA Represented at Affiliate Summit EastThe PMA was well represented at Affiliate Summit East in New York last week. Hundreds of members were spotted at our events, speaking in sessions, and sporting PMA stickers around the halls. In particular it was great seeing members come...
Meet the PMA at Affiliate Summit East
We're just days away from Affiliate Summit and your chance to meet up with PMA members at various events. Whether you are looking for industry information, networking, or organization updates, PMA members will be all over ASE16! Where can you find us?The PMA Networking Cocktail...