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The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

While it will be some time before we see all of the stats and reports from Black Friday through Cyber Monday online shopping, the PMA has been gathering some initial reactions from our members. Awin released their Affiliate Trends from Cyber Weekend 2024. They tracked...

Congratulations to the 8 new members of the PMA Board of Directors who were selected by the membership and Board of Directors this past month: Jeannine Crooks, Sled Dog Consulting, LLC Ceres Cueva, Rakuten Advertising Kerry Curran. RBMA: Revenue Based Marketing Advisors Jake Fuller, JEBCommerce Kelly Ground, breakingGround Solutions Jade Mayberry,...

By now we are all forming opinions and collecting data on Black Friday and Cyber Monday. The PMA Board would love to hear what our members are thinking! If you would like to be quoted in an upcoming PMA article about BFCM perceptions, fill out the...