Webinar alert for January 21, 2025, at 1pm Eastern! Affiliate Summit West will be here before we know it. Will you be joining the PMA in Vegas February 3-5 for the conference and all of its festivities? Are you any of these? Brand new to Affiliate Summit conferences? A PMA...
Affliate marketers often talk about "last click" attribution, but it is only a part of the story of the performance marketing industry. In fact, since the PMA first drafted this whitepaper in 2018 and included 7 different attribution types, even more have been added. This...
Join the Performance Marketing Association at Affiliate Summit West 2025 for an opportunity to network with other industry innovators and influencers. This is a PMA members only event this year due to space restrictions. Tickets are limited, so you must RSVP! Meet us Tuesday, February 4 from...
I am excited to announce that the PMA Board of Directors has elected its officers for 2025. Congratulations to the following Directors who were elected by their peers and will be serving this year: Jade Mayberry, dentsu (President) Jim Nichols, Exclamation Marketing Solutions (Vice-President) Kelly Ground, breakingGround Solutions...
The PMA is excited to announce that Nikki Yorgiadis will be taking over the position of Chair of the Publisher Recruitment Council. If you are a PMA member interested in joining one of our Councils, read more here. I am excited to have Nikki take...