We recently launched a new series to help everyone get to know our councils. The councils are our PMA member groups that meet monthly to talk about industry issues and create resources such as whitepapers, blog posts, and webinars. Today we are spotlighting the Influencer and...
As part of our continuing series of monthly affiliate marketing webinars, the PMA will be diving into the specialized area of B2B (Business to Business) marketing and how it operates in our industry. Join PMA members for a free webinar entitled “The Consumerization of B2B: Winning with...
Over a decade ago, the PMA created its first checklist for retailers drafting affiliate agreements. Over time as performance marketing has evolved, we have updated that document to better reflect various publisher types, tracking technologies, and industry standards. Our latest revision contains 11 pages of...
As the newly-formed PMA AI Council launches, we are excited to announce that the chair of the council will be Michelle Morgan, Acceleration Partners. More about Michelle: Michelle Morgan is the Senior Director of Publisher Development at Acceleration Partners, where she leads a global team...
The PMA Measurements and Insights Council recently hosted a webinar entitled “Rewarding Publisher Influence in LLMs: Redefining Publisher Value in a Generative AI World.” The webinar came from the results of our recent AI and affiliate marketing study, which is now available for free download. The webinar video is...