The PMA Industry Advancement Council recently hosted a round-table of experts to discuss how influencer and affiliate can be successfully integrated beyond traditional click tracking. The video for “Influencer Marketing and Affiliate: Tracking Strategies Beyond the Click” is now available for replay on LinkedIn (requires registration to view) and YouTube. Some...
The affiliate world is buzzing today with news of a new Google Chrome Web Store "Affiliate Ads" Program Policy. The full policy can be read here. Although the entire policy is directed at browser extensions that use affiliate links, the key provisions are: Affiliate cookies can...
As influencer marketing overlaps more and more with affiliate marketing, the PMA has been working to help influencers and brands work together more successfully through the performance model. Last month, the Industry Advancement Council had a terrific discussion about influencer marketing strategies and challenges. The...
As the PMA membership grows, so do our Councils. To ensure each Council doesn't become too large to provide meaningful interaction, we periodically add new temporary or permanent Councils. With the increased overlap between Influencer Marketing and Performance Marketing, the time has come for the...
The PMA Compliance Council recently hosted a round-table of experts to discuss different areas of compliance that are hot topics for 2025. The video for "Performance Marketing Compliance Updates for 2025" is now available for replay on LinkedIn (requires registration to view) and YouTube. Panelists: Tricia...