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The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

One of the most powerful but overlooked tools that an affiliate marketer can have in their toolbox is a Media Kit. There are many benefits to a professional-looking media kit including: Building credibility for your brand Telling your story, mission, and values Showcasing your reach to various audiences Highlighting transparency...

I am excited to announce that the PMA Board of Directors has elected its officers for this year. Congratulations to the following Directors who were elected by their peers: Sarah Beeskow Blay, Silverbean (President) Jim Nichols, Exclamation Marketing Solutions (Vice-President) Kelly Ground, Gray Harbor Digital (Treasurer) Jade Mayberry, dentsu...