It was an incredibly busy year for the Performance Marketing Association! Sometimes it's hard to realize just how much you are accomplishing until you look back at it over time. While we could definitely feel the momentum building as the year went on, it is...
Over the last year, the Performance Marketing Association has been working toward industry best practices regarding DSPs (Downloadable Software Publishers). The first PMA effort on this subject was the PMA Compliance Council's whitepaper entitled "DSP: A Quick Reference Guide." After holding a webinar and several focus...
Join the PMA at Affiliate Summit West 2024 in Las Vegas for an opportunity to network with other industry innovators and influencers. This is a limited ticket event so you must RSVP! Meet us Tuesday, January 16, from from 9-11am at Off the Strip for a light brunch and...
Congratulations to the 6 new members of the PMA Board of Directors who were selected by the membership this past month: Sarah Beeskow Blay, Silverbean Christen Evans, Spark Partnerships Katie Jones, FMTC Erin (Killian) Kristyniak, Partnerize Jim Nichols, Exclamation Marketing Sandrine Thompson, CJ The new members will take office in January, joining...
The PMA Measurements and Insights Council recently presented a webinar entitled Conquer Tracking Issues to Lift Conversions. The video replay of that webinar is now available for anyone to watch on Linkedin. According to a recent PMA poll, publishers are seeing major issues in tracking....