Almost daily I am asked by PMA members and non-PMA members how they can get more involved with our activities, be a panelist on our webinars, or get quoted in our whitepapers. It is ALWAYS the right time to jump in and get more involved...
The Publisher Recruitment Council of the PMA recently held a LinkedIn Live webinar entitled "CLO Meets Affiliate Marketing: Unlocking Insights and Opportunities in Card-Linked Offers.” The webinar is now available for replay on both LinkedIn and YouTube. However, if you watch the LinkedIn version, you will...
The PMA is ready for Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (2402) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their member ribbons to...
There is no better time to evaluate the effectiveness of affiliate promotions than right after a holiday shopping season. Every industry survey consistenly shows that coupon and deal publishers are an important pillar of affiliate marketing. The PMA Coupons and Deals Council is excited to...
One of the goals of the Performance Marketing Association is to help educate the industry about new affiliate marketing opportunities. Over the last few months, the Publisher Recruitment Council has been talking a lot about Card-Linked Offers and how they are being used in affiliate...