The Industry Advancement Council, chaired by Choots Humphries, co-founder of LinkConnector, has been hard at work revising one of the PMA's most downloaded resources--the Performance Marketing Glossary. The Performance Marketing Glossary's 2024 update includes over 280 terms, acronyms, and abbreviations used in affiliate marketing. Examples of...
Affiliate Summit East is almost here, and the Performance Marketing Association is busy making plans! If you are a member and haven't RSVPd yet for our Networking Brunch, be sure to get registered before the tickets are gone. Members and non-members alike can visit us...
The PMA recently held a LinkedIn Live webinar entitled "Algorithm and AI Agony: Helping Publishers Survive the Latest Google Changes." Panelists dove deep into the recent Google algorithm changes as well as decreased visibility for publisher sites due to AI. The webinar is now available...
Learn more about this week's Featured PMA Member- Platinum level Phonexa! What are you most excited about now that you are a PMA member? Phonexa is honored to join the PMA, and we look forward to collaborating and supporting industry leaders to drive excellence in performance marketing,...
As the PMA Coupons and Deals Council reconvenes after a two year hiatus, we are excited to announce a brand new chair-- Dylan Bertalli! Dylan Bertalli is an Account Manager at PartnerCentric, he has managed numerous affiliate programs, refining his experience in performance marketing while...