Learn more about this week's Featured PMA Member-- Platinum Level MailCon! What are you most excited about now that you are a PMA member? MailCon is thrilled to join the Performance Marketing Association and leverage this membership to foster greater collaboration within the email and performance marketing...
Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978 when the very first unsolicited email marketing campaign was sent to about 400 recipients promoting a computer system. The campaign was a wild success...
Learn more about this week's Featured PMA Member-- Industry Champion Everflow! What are you most excited about now that you are a PMA member? Being a part of the very warm and welcoming PMA community and helping be a part of the conversation for growing the industry. What...
Everywhere we turn these days there is news of changes in Google search results that are impacting affiliate marketers. Whether you believe this is just one more bump in the road for affiliates or that it signals a much bigger shift for our industry, everyone...
As I mentioned several weeks ago in another post, the PMA has been fortunate to have Dori come on board to help with all of our administrative needs. The down side of this is that it is because Rachel Guillot will be moving away from...