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The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

Congratulations to the 8 new members of the PMA Board of Directors who were selected by the membership and Board of Directors this past month: Jeannine Crooks, Sled Dog Consulting, LLC Ceres Cueva, Rakuten Advertising Kerry Curran. RBMA: Revenue Based Marketing Advisors Jake Fuller, JEBCommerce Kelly Ground, breakingGround Solutions Jade Mayberry,...

By now we are all forming opinions and collecting data on Black Friday and Cyber Monday. The PMA Board would love to hear what our members are thinking! If you would like to be quoted in an upcoming PMA article about BFCM perceptions, fill out the...

It’s time for the PMA’s annual tradition of a holiday happy hour, hosted by the Industry Advancement Council! This year’s Holiday Virtual Happy Hour will take place December 11, 2024, at 1pm Eastern. New This Year! Games and Prizes! The Council is taking our party up a notch this...