As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how new changes to the California privacy laws impact our industry. Join us for a round table discussion entitled Round Table Series: California Consumer...
The Performance Marketing Association is excited to announce that the 2018 Performance Marketing Study is now available for anyone to download for free. Following the PMA's presentation of the results at Affiliate Summit West last week, the report is now publicly available. For the last two...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company's unique Company Voting ID to vote on the ballot. In order to ensure...
The Performance Marketing Association has officially opened up the self-nomination process for the 2020 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2020 board,...
Earlier this month, the PMA released its 2018 Performance Marketing Survey results. This whitepaper was the result of almost 2 years of work by the organization as well as the collaboration of 8 major affiliate marketing networks and platforms. Members were invited to attend a webinar...
For more than 20 years, those on the inside of the performance marketing industry understood well the value of the channel. Executing on client strategies, seeing results every day, studying success tactics and scaling them, working the advertiser side and the publisher side and bringing...
Thanks to Abby Schaller, ShareASale, for writing up this recap as Chair of the Publisher Recruitment Council. On Wednesday, March 13th, affiliate marketing industry leaders spent an hour discussing how brands can have strong affiliate programs with the presence of Amazon, and how it directly interacts with our industry....
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants can have strong affiliate programs while still selling through Amazon. Join us for a round table discussion entitled Survival Strategies Against Amazon....
The PMA is looking forward to another great Affiliate Summit. Whether you are a current member wanting to catch up or a prospective member wanting more information, meet with us in Las Vegas. PMA Networking Cocktail Brunch Our usual member networking event will be held Sunday, January...
As the year draws to a close and we all focus on maximizing revenue during the holiday shopping season, we can't forget to start looking forward to the first quarter of 2019. As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA...
The PMA is active on Facebook, Twitter and LinkedIn and also sends out an email newsletter, Performance Marketing News.
We love to share our members’ announcements and blog posts with the performance marketing industry through our social channels.
As Influencers continue to cross over into Affiliate Marketing, the focus is being placed on how best we can all work together to continue strengthening the Performance Marketing industry. This past Monday, September 17th, the PMA hosted the Influencer Marketing vs. Affiliate Marketing webinar. This...