Over the last couple of months, affiliate marketers have been noticing that "RMN" doesn't necessarily stand for what we all used to think it stood for in our industry. The rise of Retail Media Networks and their crossover into affiliate marketing has been a hot...
Last week the PMA held a webinar, sponsored by Mavely, to discuss the use of AI in affiliate marketing to enhance workflows and aid in content creation. The webinar is now available for replay on LinkedIn. The panelists discussed a wide range of issues including: General background...
No matter where you turn, you can't escape the topic of Artificial Intelligence (AI). In affiliate marketing, we are frequently discussing everything from AI tools to legal issues to the potential impacts on our industry. Every conversation allows us to explore the topics deeper and...
The PMA Compliance Council recently dicussed the issue of how subnetworks fit into affiliate marketing. Although subnetworks have existed for decades, they are increasingly being used in different ways given changes in our industry and new technologies. It's important to understand the role they have...
The PMA's Industry Advancement Council hosted a webinar entitled "Where (in) the Funnel Are You?," which tackled the issue of publishers who are promoting at various points in the customer journey. The webinar is now available for replay on Linkedin. Anyone is able to watch...
Over the last couple of months, the PMA's Industry Advancement Council has been having some terrific conversations about publishers increasingly moving up and down the "funnel" (also sometimes called the customer "journey"). Out of those conversations came the idea for a webinar that would focus...
You know what affiliate marketing is. You know what the Amazon Associates program is. Do you know what Amazon Seller Affiliate marketing is? In a nutshell, publishers can work more directly with merchants to promote that merchant's products on Amazon--allowing for commission rates and payments...
Over the last year, numerous conversations have come up in the affiliate marketing industry concerning publisher commissions and how publishers can best protect themselves from non-paying brands. On the flip side of the conversation is how the brands can be sure that they are not...
The PMA Industry Advancement Council recently hosted a free webinar entitled “Can the Coupon Code Survive? A Timely Discussion of the Use of Promo Codes in eCommerce.” A video replay of that webinar is now available on LinkedIn. Big thanks to our two sponsors for this...
The most recent PMA Industry Survey found that cashback, voucher, and rebate sites account for 57% of ad spend in affiliate marketing. Other publisher types such as influencer, content, and search often weave coupons into their marketing. And yet, the criticisms and controversy around coupon...
The PMA Compliance Council revealed the results of their recent survey on AI and Affiliate Marketing with a free LinkedIn webinar. The survey and webinar were a follow-up to a prevision survey and webinar conducted back in April. The goal of the Council was to...
Everyone knows that the FTC Endorsement Guides are a subject near and dear to my heart. As a lawyer-turned-affiliate marketer, they stand at the intersection of my two careers. It turns out, I'm not the only one who loves to study and discuss them--especially when...