The most recent PMA Industry Survey found that cashback, voucher, and rebate sites account for 57% of ad spend in affiliate marketing. Other publisher types such as influencer, content, and search often weave coupons into their marketing. And yet, the criticisms and controversy around coupon...
The PMA Compliance Council revealed the results of their recent survey on AI and Affiliate Marketing with a free LinkedIn webinar. The survey and webinar were a follow-up to a prevision survey and webinar conducted back in April. The goal of the Council was to...
Affiliate marketing is always changing, and retailer agreements need to keep up with those changes. Because of that, the PMA Compliance Council recently updated a terrific resource known as the "Guide to Retailer Affiliate Agreements." The purpose of the guide is "to provide best practices to...
Affiliate marketing is made up of many different types of publishers, and it can be challenging for retailers to understand all of the different ways in which those publishers promote brands. One particularly unique type of promotion is Trademark+ Bidding, also known as Brand Bidding....
Earlier this year, the PMA Compliance Council conducted a survey about how affiliate marketers were using Artificial Intelligence tools such as ChatGPT and Bard. They followed it up with a webinar that focused on using AI for content generation, programming, image creation, and ethics. Fast...
The PMA once again had a terrific showing at Affiliate Summit in New York! Over 40 of our member companies attended, for a total of HUNDREDS of members in attendance. Affiliate Summit graciously donated booth space to us right out in the main elevator area,...
Earlier this year, the PMA was excited to announce that our members would be able to attend PI LIVE Miami for free, and we had a HUGE turnout! Now in an extension of that partnership with Hello Partner, PMA members can choose between a free...
Affiliate Summit East is almost here, and the Performance Marketing Association is busy making plans! If you are a member and haven't RSVPd yet for our Networking Brunch, be sure to get registered before the tickets are gone. Members and non-members alike can visit...
Everyone knows that the FTC Endorsement Guides are a subject near and dear to my heart. As a lawyer-turned-affiliate marketer, they stand at the intersection of my two careers. It turns out, I'm not the only one who loves to study and discuss them--especially when...
If you are anywhere online these days, you have heard about Threads, the new Meta app that is attempting to be a Twitter alternative. Setting aside all of the politics and personalities behind the situation, it's clear that Threads is getting some traction, at least...
I am pleased to announce two new members of the PMA leadership team. Sandrine Thompson, Strategic Insights Director, CJ, has recently been appointed to the Board of Directors. Sandrine Thompson is the Strategic Insights Director for CJ’s global marketing department and has been part of the...
Join the PMA for a special member event at Affiliate Summit East 2023. Our annual cocktail brunch will be held Tuesday, August 1, from 9-11am, and is an opportunity to network with other industry innovators and influencers. Meet us at Connolly's Pub and Restaurant (just a short walk...