On January 1st, the nation’s most comprehensive privacy law goes into effect. The California Consumer Privacy Act (CCPA) promises to significantly change how personal information is collected and shared in the United States. While the law and its accompanying regulations are very...
From the European Union General Data Protection Regulation (GDPR) and the Cambridge Analytica controversy, to California’s GDPR-like privacy law and other state legislative efforts, the year 2018 brought an unprecedented focus on consumer privacy, big data and compliance. Several states have either passed or bolstered cybersecurity...
Last month the Industry Advancement Council held a webinar free for PMA members entitled "The GDPR and Affiliate Marketing--Why It Matters!). The audio is now available for members who were not able to attend. The webinar was organized and moderated by Yonatan Dotan, Founder & CEO...
Free webinar for PMA members on the upcoming GDPR effective date and how it relates to affiliate marketing....
Learn more about the General Data Protection Regulation (GDPR) and how it impacts those in the performance marketing industry....
Learn the basic disclosure requirements in influencer marketing in this whitepaper produced by the PMA Compliance Council. Free download....
The Retailer Affiliate Agreement Guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements....
The Compliance Council reviews a new document published by the LeadsCouncil. ...
For a limited time, the PMA is offering its newly-revised FTC disclosure whitepaper for free (regularly $49 for non-members). The document, entitled Blogging & New Media Disclosure, has been updated to take into account recent clarifications and investigations by the FTC.Although the paper is written...
The PMA Compliance Council has released a new whitepaper entitled "Using Images and Copyrighted Works on Your Blog: What You Need to Know." The paper answers frequently asked questions by bloggers such as:Can I use any image under the "Fair Use" doctrine?Can I use an...
As a blogger or new media professional or a company that works with these individuals, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission ("FTC" or "Commission") with regards to disclosure. These guidelines have been in...
