I am excited to announce that the PMA Board of Directors has elected its officers for this year. Congratulations to the following Directors who were elected by their peers: Sarah Beeskow Blay, Silverbean (President) Jim Nichols, Exclamation Marketing Solutions (Vice-President) Kelly Ground, Gray Harbor Digital (Treasurer) Jade Mayberry, dentsu...
The PMA is going to be busy at Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (1525) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick...
Let's get ready to ruuuuuuummmmbbbbllle! Okay...
It was an incredibly busy year for the Performance Marketing Association! Sometimes it's hard to realize just how much you are accomplishing until you look back at it over time. While we could definitely feel the momentum building as the year went on, it is...
Over the last year, the Performance Marketing Association has been working toward industry best practices regarding DSPs (Downloadable Software Publishers). The first PMA effort on this subject was the PMA Compliance Council's whitepaper entitled "DSP: A Quick Reference Guide." After holding a webinar and several focus...
Join the PMA at Affiliate Summit West 2024 in Las Vegas for an opportunity to network with other industry innovators and influencers. This is a limited ticket event so you must RSVP! Meet us Tuesday, January 16, from from 9-11am at Off the Strip for a light brunch and...
Congratulations to the 6 new members of the PMA Board of Directors who were selected by the membership this past month: Sarah Beeskow Blay, Silverbean Christen Evans, Spark Partnerships Katie Jones, FMTC Erin (Killian) Kristyniak, Partnerize Jim Nichols, Exclamation Marketing Sandrine Thompson, CJ The new members will take office in January, joining...
The PMA Measurements and Insights Council recently presented a webinar entitled Conquer Tracking Issues to Lift Conversions. The video replay of that webinar is now available for anyone to watch on Linkedin. According to a recent PMA poll, publishers are seeing major issues in tracking....
It's time for the PMA's annual tradition of a holiday happy hour, hosted by the Industry Advancement Council! This year's Holiday Virtual Happy Hour will take place December 13, 2023, at 1pm Eastern. You're probably thinking...
Although it's only performance marketing adjacent, new warning letters sent to two trade associations and 12 influencers give us new insight into the way that the FTC is applying the recentlly updated disclosure standards (Guides Concernging the Use of Endorsements and Testimonials in Advertising). The...
The clock is ticking. The calendar days are flying. We're all in the scramble to Black Friday. Where should your focus be if you have limited time and resources? I asked members of the PMA to share their best tips for last-minute preparations for both...
The PMA Measurements and Insights Council will be presenting a webinar with live Q&A entitled Conquer Tracking Issues to Lift Conversions. Join us Tuesday, November 14, 2023, at 1pm Eastern on LinkedIn. As technology changes, affiliate tracking necessarily changes, but not always in a way that...