Over the last year, the Performance Marketing Association has been working toward industry best practices regarding DSPs (Downloadable Software Publishers). The first PMA effort on this subject was the PMA Compliance Council's whitepaper entitled "DSP: A Quick Reference Guide." After holding a webinar and several focus...
Join the PMA at Affiliate Summit West 2024 in Las Vegas for an opportunity to network with other industry innovators and influencers. This is a limited ticket event so you must RSVP! Meet us Tuesday, January 16, from from 9-11am at Off the Strip for a light brunch and...
Congratulations to the 6 new members of the PMA Board of Directors who were selected by the membership this past month: Sarah Beeskow Blay, Silverbean Christen Evans, Spark Partnerships Katie Jones, FMTC Erin (Killian) Kristyniak, Partnerize Jim Nichols, Exclamation Marketing Sandrine Thompson, CJ The new members will take office in January, joining...
The PMA Measurements and Insights Council recently presented a webinar entitled Conquer Tracking Issues to Lift Conversions. The video replay of that webinar is now available for anyone to watch on Linkedin. According to a recent PMA poll, publishers are seeing major issues in tracking....
It's time for the PMA's annual tradition of a holiday happy hour, hosted by the Industry Advancement Council! This year's Holiday Virtual Happy Hour will take place December 13, 2023, at 1pm Eastern. You're probably thinking...
Although it's only performance marketing adjacent, new warning letters sent to two trade associations and 12 influencers give us new insight into the way that the FTC is applying the recentlly updated disclosure standards (Guides Concernging the Use of Endorsements and Testimonials in Advertising). The...
The clock is ticking. The calendar days are flying. We're all in the scramble to Black Friday. Where should your focus be if you have limited time and resources? I asked members of the PMA to share their best tips for last-minute preparations for both...
The PMA Measurements and Insights Council will be presenting a webinar with live Q&A entitled Conquer Tracking Issues to Lift Conversions. Join us Tuesday, November 14, 2023, at 1pm Eastern on LinkedIn. As technology changes, affiliate tracking necessarily changes, but not always in a way that...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets...
Over the last year, numerous conversations have come up in the affiliate marketing industry concerning publisher commissions and how publishers can best protect themselves from non-paying brands. On the flip side of the conversation is how the brands can be sure that they are not...
The PMA Industry Advancement Council recently hosted a free webinar entitled “Can the Coupon Code Survive? A Timely Discussion of the Use of Promo Codes in eCommerce.” A video replay of that webinar is now available on LinkedIn. Big thanks to our two sponsors for this...
The Performance Marketing Association has officially opened up the self-nomination process for the 2024 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2024 board,...