Join the PMA for a special member event at Affiliate Summit East 2023. Our annual cocktail brunch will be held Tuesday, August 1, from 9-11am, and is an opportunity to network with other industry innovators and influencers. Meet us at Connolly's Pub and Restaurant (just a short walk...
If you have been on the PMA website or social media accounts recently, you may have seen a slight change-- to our logos! This year, the PMA is celebrating 15 years as an organization. We're kicking it off with a special new logo designs to let...
The following is a Quick Survey being conducted by the PMA's Measurements and Insights Council. All answers will be kept strictly confidential and email addresses will only be used for deduplication or in the event you would like the PMA to reach out to you...
Last week the PMA Compliance Council hosted a webinar on the use of artificial intelligence in affiliate marketing. The video "AI and Performance Marketing: Can You, Should You, and How?" is now available for replay via LinkedIn. Discussion topics for the webinar included: Defining Artificial Intelligence...
I am excited to announce that Jade Mayberry, Head of Affiliate and Performance Partnerships, US, Dentsu, has joined the Performance Marketing Association Board of Directors. A little bit about Jade: Jade is an experienced marketer trusted by best-in-class digital marketing agencies, start-ups and direct-to-consumer brands. With...