The PMA Measurements and Insights Council recently presented a webinar entitled Conquer Tracking Issues to Lift Conversions. The video replay of that webinar is now available for anyone to watch on Linkedin. According to a recent PMA poll, publishers are seeing major issues in tracking....
It's time for the PMA's annual tradition of a holiday happy hour, hosted by the Industry Advancement Council! This year's Holiday Virtual Happy Hour will take place December 13, 2023, at 1pm Eastern. You're probably thinking...
Although it's only performance marketing adjacent, new warning letters sent to two trade associations and 12 influencers give us new insight into the way that the FTC is applying the recentlly updated disclosure standards (Guides Concernging the Use of Endorsements and Testimonials in Advertising). The...
The clock is ticking. The calendar days are flying. We're all in the scramble to Black Friday. Where should your focus be if you have limited time and resources? I asked members of the PMA to share their best tips for last-minute preparations for both...
Email marketing has been around for over 40 years and a part of affiliate marketing since its inception. With all that, we don’t talk about the email channel all that often. It’s largely because, having been around for so long, a lot of the issues...
