In case you misssed it, you can now watch the replay of our recent webinar, BNPL's Impact in Affiliate, on LinkedIn. The latest PMA Industry Survey found that 37% of "Technology Partner" affililate spend was classified as Buy Now Pay Later (BNPL). That represented less than...
The clock is ticking. The calendar days are flying. We're all in the scramble to Black Friday. Where should your focus be if you have limited time and resources? I asked members of the PMA to share their best tips for last-minute preparations for both...
What's old is new again, even in affiliate marketing. Over the last year, the Performance Marketing Association has engaged in a great deal of discussion over the resurgence of browser extensions and toolbars. (see video Affiliate Toolbars and Browser Extensions: Friend or Foe?) After months of...
Contributors: Jenna Walsh, Awin Chris Tradgett, Publisher Discovery and Moonpull Partners Evan Johnson, Admitad When we think about how affiliate marketing has evolved over the years, data is at the center of the conversation. As a follow up to our virtual conference, the Measurements and Insights Council wanted...
Earlier today the PMA Publisher Recruitment Council hosted its first LinkedIn Live webinar, entitled Global Expansion and Recruitment in Affiliate Marketing. The webinar discussed challenges and strategies involved in not only recruiting affiliates in other countries but also fostering those relationships. Panelists discussed best practices...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants can have strong affiliate programs while still selling through Amazon. Join us for a round table discussion entitled Survival Strategies Against Amazon....
When an advertiser makes the decision to either work or not work with a coupon affiliate, special considerations need to take place. For our purposes today we define “advertiser” as either a retailer or merchant. On a recent call for the Retailer and Merchant Council, PMA...
Lean best practices for working with deal and coupon sites, how to optimize relationships, coupon code standards, and more....
The Retailer Affiliate Agreement Guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements....
Expanding an affiliate program globally isn’t simply a matter of replicating existing practices in a new country. In fact, there are many cultural differences, nuances and regulations you may be unfamiliar with that need to be taken into account. To share best practices for expanding your...
Navigating the waters of affiliate marketing can be confusing, especially for new affiliate managers.The PMA Coupons and Deals Council has released a document aimed at helping new affiliate managers learn the basic terminology, strategies, and dangers in running an affiliate program. The Resource Guide for New...
You’ve likely been hearing businesses talk about how they have been preparing for holiday sales for months (maybe even all year). Don’t worry that it’s too late for you! There are still plenty of chances to take advantage of 4th quarter marketing opportunities, especially if...