Now that everyone has had a bit of time to read our recent 2025 U.S. Performance Marketing Industry Study, industry leaders are weighing in with their thoughts. "The latest PMA Industry Study confirms what many of us on the frontlines of affiliate marketing have been saying for...
Download Full Report FREE Here New York, June 18: The Performance Marketing Association (PMA), the affiliate marketing industry’s global trade association, today released its Industry Study 2025, revealing exceptional growth in the U.S. affiliate marketing sector. The study shows that affiliate marketing spending increased by 49.8%...
You can't talk commerce in the U.S. right now without talking about tariffs. Whether your business is set to thrive or barely survive in the face of the tariffs, there will likely be some impact. For those in the performance marketing space, changes in economic...
AI Regulations in Marketing AI's role in marketing is under increasing scrutiny, with several regulations shaping its use: FTC Guidelines: Emphasize transparency and truthfulness in AI-generated content. GDPR: Enforces strict data protection standards in the EU. CCPA: Similar to GDPR, it mandates transparency in data collection and usage in...
Everyone knows that the FTC Endorsement Guides are a subject near and dear to my heart. As a lawyer-turned-affiliate marketer, they stand at the intersection of my two careers. It turns out, I'm not the only one who loves to study and discuss them--especially when...
Industry Champion member PI LIVE will be holding its next event in London next week, and we expect many PMA members to be in attendance! Here are just some that we already know about. If you or your company is a PMA member who will...
US Affiliate Marketing Spending Reached $9.1 Billion in 2021 According to New Performance Marketing Association Report New industry study produced by PwC shows affiliate marketing spending grew 47% versus calendar year 2018. August 2, 2022 : The Performance Marketing Association (PMA), the trade association for the affiliate...
After many months of work, I am pleased to announce that the PMA will be releasing the results of its latest industry-wide study on August 2. The study contains data and analysis of affiliate marketing spending in the United State for the calendar year 2021....
Almost a decade ago, the PMA undertook the monumental task of developing a glossary of terms that were used in the performance marketing industry. Understanding that it would need to be a living document, various PMA members and councils have been updating it periodically every...
Not only are we excited to announce PerformanceIN as one of our newest PMA members, but we are looking forward to meeting up with other members at their event, PI LIVE, next week in New York. You'll find many PMA members at the conference on...
I am happy to officially announce that CJ has joined the Performance Marketing Association as an Industry Champion. About CJ: Since day one, we’ve focused on creating innovative tech that meets client needs. Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction), continues to...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing important updates for 2021 and how to make sure your sites are prepared. Join us for a round table discussion entitled Update Your...