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PMA Happenings

A few weeks ago the affiliate industry welcomed marketers back, in person, with the return of Affiliate Summit East in New York City.  As would be expected with in person events at the moment, things were a bit scaled back from previous years. Though the...

The Performance Marketing Association is excited to announce that registration is open for our first-ever virtual conference, 2021 PMA Spring Conference: Connect. Our goal is to provide education and networking opportunities while allowing attendees flexibility and options. The conference will run April 21 and 22. Beginning...

The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID to vote on the ballot located on SurveyMonkey. In order to ensure...

Earlier this week the PMA's Industry Advancement Council held a members-only virtual roundtable concerning COVID-19 and how it is impacting Q3 planning, including Back to School Campaigns. Panelists were: Scott Wanamaker, eAccountable (Moderator)Karen Garcia, Lab6MediaChristen Evans, ApogeeAdam Dahlen, PartnerCentric The webinar was so timely and got...