Almost a decade ago, the PMA undertook the monumental task of developing a glossary of terms that were used in the performance marketing industry. Understanding that it would need to be a living document, various PMA members and councils have been updating it periodically every...
I am pleased to announce the addition of a new member to the Performance Marketing Association Board of Directors. Desiree Toto, Senior Vice President, Product & Operations at CJ Affiliate, will be joining the Board effective immediately: About Desiree: As Senior Vice President of Product &...
I am so happy to announce that the Performance Marketing Association is back to hosting cocktail brunches at Affiliate Summit! Join the PMA at Affiliate Summit East 2022 for an opportunity to network with other industry innovators and influencers. This is a very limited ticket...
Not only are we excited to announce PerformanceIN as one of our newest PMA members, but we are looking forward to meeting up with other members at their event, PI LIVE, next week in New York. You'll find many PMA members at the conference on...
I'm happy to announce two new council chairs joining the PMA. Rebecca Stern, Partner Compliance, ShareASale, is assuming the role of Compliance Council Chair. Rebecca joined ShareASale in 2019 following her time as a Fraud Prevention Specialist at cleverbridge, an e-commerce company in the software industry. At ShareASale she is the main...
Earlier today the PMA Publisher Recruitment Council hosted its first LinkedIn Live webinar, entitled Global Expansion and Recruitment in Affiliate Marketing. The webinar discussed challenges and strategies involved in not only recruiting affiliates in other countries but also fostering those relationships. Panelists discussed best practices...
Congratulations to the following Board Members who have been elected as officers of the PMA for the next year: Christen Evans, President (Cratejoy)Anne Parris, Treasurer (DMi Partners)Jim Nichols, Secretary (Exclamation Marketing Solutions) They will be serving this year alongside the following previously elected Board Members: Mike Allen, BusinesswrightSarah...
Congratulations to 7 new members of the PMA Board of Directors, who were selected by the membership this past month: Mike Allen, BusinesswrightSarah Beeskow Blay, SilverbeanChristen Evans, CratejoyJim Nichols, Exclamation Marketing SolutionsMandy O'Brien, PartnerizeAnne Parris, Apogee AgencyNicole Ron, CJ The new members will take office in January,...
Each quarter the PMA Industry Advancement Council holds a webinar for PMA members to learn and network. This quarter they decided it might be nice to kick back and network while enjoying a beverage of your choice! I am happy to announce our first Holiday...
I am pleased to announce the appointment of two new chairs to our PMA Councils. Van Chappell, GM of BrandVerity, will be leading our Compliance Council. Van (re)joined BrandVerity in 2019. He was the first sales executive back in the early days of BrandVerity -...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID to vote on the ballot located on SurveyMonkey. In order to...
I am happy to officially announce that CJ has joined the Performance Marketing Association as an Industry Champion. About CJ: Since day one, we’ve focused on creating innovative tech that meets client needs. Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction), continues to...