Thanks to the Coupons and Deals Council, led by Craig McGlynn of ParterCentric, for this timely and informative post! The year 2020 has been a bumpy road. For those in online retail, this road is now passing through the holiday shopping season, and at least for...
The Performance Marketing Association has officially opened up the self-nomination process for the 2021 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2021 board,...
Earlier this week the PMA's Industry Advancement Council held a members-only virtual roundtable concerning COVID-19 and how it is impacting Q3 planning, including Back to School Campaigns. Panelists were: Scott Wanamaker, eAccountable (Moderator)Karen Garcia, Lab6MediaChristen Evans, ApogeeAdam Dahlen, PartnerCentric The webinar was so timely and got...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants are addressing and handling their planning and strategies going into Q3. Join us for a round table discussion entitled: Performance Marketing Strategies...
Although the PMA holds its formal Board of Directors elections in November, several at-large positions have been appointed in the last few months in addition to the election of new Executive Officers. I am excited to announce all of those additions today. New Board Members Joining...
As part of the PMA Industry Advancement Council's quarterly webinar series, the PMA will be hosting a member webinar to discuss the impact of COVID-19 on the affiliate marketing industry. The webinar will be held Wednesday, April 29 at 2pm Eastern. Panelists will include:...
Thanks to the Coupons and Deals Council, chaired by Craig McGlynn of ParterCentric for pulling this post together! Life has suddenly changed due to the global “Shelter in Place” phenomenon we have experienced in the early months of 2020. For huge segments of the population,...
The PMA Coupons and Deals Council has released a new whitepaper entitled "Using Coupons from a Consumer Perspective." The paper covers: Metrics prove that consumers not only love coupons in an online setting, but rely on their usage in most transactions.Consumers embrace coupons in...
In light of the FTC's recent statement, "Regarding the Endorsement Guides Review," the PMA will be compiling member feedback to submit commentary to the FTC on the Endorsement Guidelines. Per their request for public comment (FTC Seeks Public Comment on Its Endorsement Guidelines), we will...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how new changes to the California privacy laws impact our industry. Join us for a round table discussion entitled Round Table Series: California Consumer...
The Performance Marketing Association is excited to announce that the 2018 Performance Marketing Study is now available for anyone to download for free. Following the PMA's presentation of the results at Affiliate Summit West last week, the report is now publicly available. For the last two...
Congratulations to 6 new members of the PMA Board of Directors, who were selected by the membership this past month: Christen Evans, ApogeeDavid Hardy, Rakuten MarketingJacob Huang, Slickdeals, LLCJim Nichols, PartnerizeAlan Rapoport, FMTCMaura Smith, Pepperjam The new members will take office in January, joining these current members...