US Affiliate Marketing Spending Reached $9.1 Billion in 2021 According to New Performance Marketing Association Report New industry study produced by PwC shows affiliate marketing spending grew 47% versus calendar year 2018. August 2, 2022 : The Performance Marketing Association (PMA), the trade association for the affiliate...
After many months of work, I am pleased to announce that the PMA will be releasing the results of its latest industry-wide study on August 2. The study contains data and analysis of affiliate marketing spending in the United State for the calendar year 2021....
The PMA is excited to announce that registration is open for our 2022 PMA Virtual Conference. After the success of our two virtual conferences last year, we decided to combine all of our content into one big conference this year. Our goal is to provide...
It was truly a pleasure meeting up with new and (hopefully!) prospective members in New York last week. The PMA started the conference by hosting its much-anticipated cocktail brunch. Over 50 members gathered to celebrate being back to in-person networking again. A big thanks goes...
The PMA is back at Affiliate Summit in New York next week. Stop by our booth in the Meet Market (2402) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their stickers...
Almost a decade ago, the PMA undertook the monumental task of developing a glossary of terms that were used in the performance marketing industry. Understanding that it would need to be a living document, various PMA members and councils have been updating it periodically every...
I am pleased to announce the addition of a new member to the Performance Marketing Association Board of Directors. Desiree Toto, Senior Vice President, Product & Operations at CJ Affiliate, will be joining the Board effective immediately: About Desiree: As Senior Vice President of Product &...
I am so happy to announce that the Performance Marketing Association is back to hosting cocktail brunches at Affiliate Summit! Join the PMA at Affiliate Summit East 2022 for an opportunity to network with other industry innovators and influencers. This is a very limited ticket...
Not only are we excited to announce PerformanceIN as one of our newest PMA members, but we are looking forward to meeting up with other members at their event, PI LIVE, next week in New York. You'll find many PMA members at the conference on...
I'm happy to announce two new council chairs joining the PMA. Rebecca Stern, Partner Compliance, ShareASale, is assuming the role of Compliance Council Chair. Rebecca joined ShareASale in 2019 following her time as a Fraud Prevention Specialist at cleverbridge, an e-commerce company in the software industry. At ShareASale she is the main...
Earlier today the PMA Publisher Recruitment Council hosted its first LinkedIn Live webinar, entitled Global Expansion and Recruitment in Affiliate Marketing. The webinar discussed challenges and strategies involved in not only recruiting affiliates in other countries but also fostering those relationships. Panelists discussed best practices...
Congratulations to the following Board Members who have been elected as officers of the PMA for the next year: Christen Evans, President (Cratejoy)Anne Parris, Treasurer (DMi Partners)Jim Nichols, Secretary (Exclamation Marketing Solutions) They will be serving this year alongside the following previously elected Board Members: Mike Allen, BusinesswrightSarah...