The Industry Advancement Council, chaired by Choots Humphries, co-founder of LinkConnector, has been hard at work revising one of the PMA's most downloaded resources--the Performance Marketing Glossary. The Performance Marketing Glossary's 2019 update includes over 250 terms, acronyms, and abbreviations used in affiliate marketing. Examples...
Special thanks to Dustin Howes of Coalition Marketing and the PMA’s Publisher Recruitment Council for their work on this post! Check out the Publisher Recruitment Council’s review of third party tools that are useful for affiliate recruitment and affiliate program management broken down by free and paid...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants can have strong affiliate programs while still selling through Amazon. Join us for a round table discussion entitled Survival Strategies Against Amazon....
One of the questions the PMA is asked most frequently is "How big is Affiliate Marketing in the United States?" Over the next couple of months, we hope to be able to answer that question along with other questions about ad spend across publisher types...
(Special thanks to the Coupons and Deals Council and its chair Larissa Feuerstein for this post!) Say hello 2019! We want to help you ring in the new year with a complete outlook so you can hit the ground running. Timing is everything and you’ll want...
The PMA is looking forward to another great Affiliate Summit. Whether you are a current member wanting to catch up or a prospective member wanting more information, meet with us in Las Vegas. PMA Networking Cocktail Brunch Our usual member networking event will be held Sunday, January...
Congratulations to 5 new members of the PMA Board of Directors, who were elected by the membership this past month: Rachel Honoway, Partner, Rust Built Tara McCommons, VP of Sales and Marketing, LinkConnector Joe Sousa, Senior Affiliate Coordinator, Fanatics Sarah Johnson Dayes, Chief Client Officer,...
As the year draws to a close and we all focus on maximizing revenue during the holiday shopping season, we can't forget to start looking forward to the first quarter of 2019. As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA...
With Black Friday around the corner, Affiliate Summit are offering 20% off on exhibition booths for just 24 hours. This is your opportunity to snap up a booth for Affiliate Summit West 2019, which is taking place in Vegas, January 6 – 8, 2019. Here’s what you...
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We love to share our members’ announcements and blog posts with the performance marketing industry through our social channels.
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company's link to vote. In order to ensure that each company only gets one vote,...
As Influencers continue to cross over into Affiliate Marketing, the focus is being placed on how best we can all work together to continue strengthening the Performance Marketing industry. This past Monday, September 17th, the PMA hosted the Influencer Marketing vs. Affiliate Marketing webinar. This...