Earlier today the PMA Publisher Recruitment Council hosted its first LinkedIn Live webinar, entitled Global Expansion and Recruitment in Affiliate Marketing. The webinar discussed challenges and strategies involved in not only recruiting affiliates in other countries but also fostering those relationships. Panelists discussed best practices...
Each quarter the PMA Industry Advancement Council holds a webinar for PMA members to learn and network. This quarter they decided it might be nice to kick back and network while enjoying a beverage of your choice! I am happy to announce our first Holiday...
I am pleased to announce the appointment of two new chairs to our PMA Councils. Van Chappell, GM of BrandVerity, will be leading our Compliance Council. Van (re)joined BrandVerity in 2019. He was the first sales executive back in the early days of BrandVerity -...
I am happy to officially announce that CJ has joined the Performance Marketing Association as an Industry Champion. About CJ: Since day one, we’ve focused on creating innovative tech that meets client needs. Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction), continues to...
Did you miss the Fall PMA Conference but wish you had a chance to watch the videos? Good news! The video replays for all of the sessions are now available. For just $19, you can have access to all of the videos through the end...
The Performance Marketing Association has officially opened up the self-nomination process for the 2021 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2022 board,...
The PMA is excited to announce that registration is open for our second virtual conference, the appropriately named: 2021 PMA Fall Conference. Our goal is to provide education and networking opportunities while allowing attendees flexibility and options. We took your feedback from last time and made...
A few weeks ago the affiliate industry welcomed marketers back, in person, with the return of Affiliate Summit East in New York City. As would be expected with in person events at the moment, things were a bit scaled back from previous years. Though the...
It's a very different type of year, which calls for a very different type of member meetup! Given the current travel climate, the PMA will not be hosting its typical Affiliate Summit Happy Hour at #ASE21. Instead, we are pleased to announce that PMA members...
The PMA held its first virtual conference in April, and the feedback has been terrific! I sincerely thank all of our PMA members who contributed their time and expertise for the good of our industry. Because the content was so great, we wanted to find...
The Performance Marketing Association is excited to announce that registration is open for our first-ever virtual conference, 2021 PMA Spring Conference: Connect. Our goal is to provide education and networking opportunities while allowing attendees flexibility and options. The conference will run April 21 and 22. Beginning...
The PMA will be hosting its first ever virtual conference in April, but before we provide the full details, we want to tease you with some of the best news! We will be treated to not one...