The PMA Councils are constantly working on drafting new whitepapers and revamping old ones to make them current. As diverse as the various Council missions, the papers touch on a wide variety of subjects impacting the performance marketing industry. All of the following whitepapers are...
The Performance Marketing Association is pleased to release the results of its 2024 U.S. Performance Marketing Brand Survey. With responses from over 300 retailers in the U.S., this study explores data such as: Network and platform tracking options Age of affiliate program and effects of long-term development Primary...
The Industry Advancement Council, chaired by Choots Humphries, co-founder of LinkConnector, has been hard at work revising one of the PMA's most downloaded resources--the Performance Marketing Glossary. The Performance Marketing Glossary's 2024 update includes over 280 terms, acronyms, and abbreviations used in affiliate marketing. Examples of...
The PMA Compliance Council recently hosted a webinar entitled Navigating Subnetworks: Strategies for Retailers and Publishers. As a result of the great content that came out of that webinar, the PMA has now created a new downloadable whitepaper called Subnetworks 101: A Guide for Advertisers...
One of the most powerful but overlooked tools that an affiliate marketer can have in their toolbox is a Media Kit. There are many benefits to a professional-looking media kit including: Building credibility for your brand Telling your story, mission, and values Showcasing your reach to various audiences Highlighting transparency...
What's old is new again, even in affiliate marketing. Over the last year, the Performance Marketing Association has engaged in a great deal of discussion over the resurgence of browser extensions and toolbars. (see video Affiliate Toolbars and Browser Extensions: Friend or Foe?) After months of...
Almost a decade ago, the PMA undertook the monumental task of developing a glossary of terms that were used in the performance marketing industry. Understanding that it would need to be a living document, various PMA members and councils have been updating it periodically every...
It's an argument as old as affiliate marketing: To what extent should brands work with coupon sites? The PMA Coupons and Deals Council has taken a fresh look at the data around coupon sites and is releasing a new free whitepaper entitled: Benefits of Working...
The PMA Coupons and Deals Council has released a new whitepaper entitled "Using Coupons from a Consumer Perspective." The paper covers: Metrics prove that consumers not only love coupons in an online setting, but rely on their usage in most transactions.Consumers embrace coupons in...
The Performance Marketing Association is excited to announce that the 2018 Performance Marketing Study is now available for anyone to download for free. Following the PMA's presentation of the results at Affiliate Summit West last week, the report is now publicly available. For the last two...
For more than 20 years, those on the inside of the performance marketing industry understood well the value of the channel. Executing on client strategies, seeing results every day, studying success tactics and scaling them, working the advertiser side and the publisher side and bringing...
Trademark + bidding is a digital marketing tactic of targeting paid search ads to branded keywords such as an advertiser’s brand name or a variation thereof. “Trademark plus” (TM+) uses a brand name plus another keyword. The intersection of Trademark +Bidding in the landscape of...