You know what affiliate marketing is. You know what the Amazon Associates program is. Do you know what Amazon Seller Affiliate marketing is? In a nutshell, publishers can work more directly with merchants to promote that merchant's products on Amazon--allowing for commission rates and payments...
Over the last year, the PMA has spent a significant amount of time on DSPs (Downloadable Software Publishers). In addition to surveys and focus groups, we held a panel at Affiliate Summit West and released a whitepaper entitled "DSP: A Quick Reference Guide." Also at...
Members of the Performance Maketing Association were everywhere I looked at Affiliate Summit West in Vegas! With over 70 member companies at the conference, it was not hard to find the hundreds of members in attendance. We kicked off the event with a Meet Market...
One of the most powerful but overlooked tools that an affiliate marketer can have in their toolbox is a Media Kit. There are many benefits to a professional-looking media kit including: Building credibility for your brand Telling your story, mission, and values Showcasing your reach to various audiences Highlighting transparency...
I am excited to announce that the PMA Board of Directors has elected its officers for this year. Congratulations to the following Directors who were elected by their peers: Sarah Beeskow Blay, Silverbean (President) Jim Nichols, Exclamation Marketing Solutions (Vice-President) Kelly Ground, Gray Harbor Digital (Treasurer) Jade Mayberry, dentsu...
The PMA is going to be busy at Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (1525) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick...
Let's get ready to ruuuuuuummmmbbbbllle! Okay...
It was an incredibly busy year for the Performance Marketing Association! Sometimes it's hard to realize just how much you are accomplishing until you look back at it over time. While we could definitely feel the momentum building as the year went on, it is...
Over the last year, the Performance Marketing Association has been working toward industry best practices regarding DSPs (Downloadable Software Publishers). The first PMA effort on this subject was the PMA Compliance Council's whitepaper entitled "DSP: A Quick Reference Guide." After holding a webinar and several focus...
Join the PMA at Affiliate Summit West 2024 in Las Vegas for an opportunity to network with other industry innovators and influencers. This is a limited ticket event so you must RSVP! Meet us Tuesday, January 16, from from 9-11am at Off the Strip for a light brunch and...
Congratulations to the 6 new members of the PMA Board of Directors who were selected by the membership this past month: Sarah Beeskow Blay, Silverbean Christen Evans, Spark Partnerships Katie Jones, FMTC Erin (Killian) Kristyniak, Partnerize Jim Nichols, Exclamation Marketing Sandrine Thompson, CJ The new members will take office in January, joining...
The PMA Measurements and Insights Council recently presented a webinar entitled Conquer Tracking Issues to Lift Conversions. The video replay of that webinar is now available for anyone to watch on Linkedin. According to a recent PMA poll, publishers are seeing major issues in tracking....