Congratulations to the 6 new members of the PMA Board of Directors who were selected by the membership this past month: Jeannine Crooks, Awin Kelly Ground, Acceleration Partners Chris Tradgett, Moonpull Debbi Dougherty, Rakuten Advertising Dustin Howes, Performance Marketing Manager Lee-Ann Johnstone, Affiliate Insider Limited The new members will take office in...
Each quarter the PMA Industry Advancement Council holds a webinar for PMA members to learn and network. This quarter they are inviting members to kick back and network while enjoying a beverage of their choice! I am happy to announce our second annual Holiday Virtual...
What's old is new again, even in affiliate marketing. Over the last year, the Performance Marketing Association has engaged in a great deal of discussion over the resurgence of browser extensions and toolbars. (see video Affiliate Toolbars and Browser Extensions: Friend or Foe?) After months of...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets...
Industry Champion member PI LIVE will be holding its next event in London next week, and we expect many PMA members to be in attendance! Here are just some that we already know about. If you or your company is a PMA member who will...
The Performance Marketing Association has officially opened up the self-nomination process for the 2023 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2023 board,...
The PMA is excited to announce our newest Industry Champion member, PI LIVE. "Established in 2003 and part of Existem Events, PI LIVE is an industry-leading conference focused on affiliate, influencer, performance and partnership marketing. Our flagship event in London which occurs annually in October, sees...
US Affiliate Marketing Spending Reached $9.1 Billion in 2021 According to New Performance Marketing Association Report New industry study produced by PwC shows affiliate marketing spending grew 47% versus calendar year 2018. August 2, 2022 : The Performance Marketing Association (PMA), the trade association for the affiliate...
After many months of work, I am pleased to announce that the PMA will be releasing the results of its latest industry-wide study on August 2. The study contains data and analysis of affiliate marketing spending in the United State for the calendar year 2021....
The PMA is excited to announce that registration is open for our 2022 PMA Virtual Conference. After the success of our two virtual conferences last year, we decided to combine all of our content into one big conference this year. Our goal is to provide...
It was truly a pleasure meeting up with new and (hopefully!) prospective members in New York last week. The PMA started the conference by hosting its much-anticipated cocktail brunch. Over 50 members gathered to celebrate being back to in-person networking again. A big thanks goes...
The PMA is back at Affiliate Summit in New York next week. Stop by our booth in the Meet Market (2402) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their stickers...